11st Launches 'Yeolil Supporters' Promotion

[Asia Economy Reporter Seungjin Lee] 11st will run the ‘Yeolil Supporters’ promotion throughout June, offering up to 110,000 KRW worth of SK Pay points when users share event links with acquaintances via mobile social networking services (SNS).

Targeting young customers who are accustomed to sharing via SNS, 11st has prepared an engaging event where participants are rewarded for word-of-mouth promotion. Any member who has completed identity verification can participate.

There are two main ways to accumulate points by participating in ‘Yeolil Supporters.’ First, users can obtain a URL containing the June event details from the mobile 11st promotion page and share it on their personal SNS accounts such as Instagram or blogs. When someone visits 11st through the shared URL and logs in, the original member receives 50 SK Pay points per visitor (up to 200 people). The accumulated points will be credited collectively on July 6.

Additionally, participants can receive a ‘personal invitation code’ to share with acquaintances who have not yet joined 11st or have no purchase history this year. When invitees sign up using the code, both the inviter and the new member immediately receive 3,000 SK Pay points, and upon the first purchase, both receive an additional 2,000 SK Pay points. Invitations can be sent to up to 20 people for each mission, and the points earned through both missions can be used together when paying with SK Pay.

Moreover, throughout June, 11st offers various benefits including a 3,000 KRW discount coupon for all customers (applicable on purchases over 30,000 KRW) and an exclusive 3,000 KRW discount coupon for VIP customers (also for purchases over 30,000 KRW).

Also, customers who subscribe to the monthly membership ‘All Prime’ during June will receive guaranteed prizes on a first-come, first-served basis. New All Prime subscribers during the event period can enter a draw to receive one random prize among the following: Starbucks Iced Americano (1,300 winners), Baskin Robbins Single King (1,000 winners), GS25 mobile gift card worth 5,000 KRW (900 winners), or Paris Baguette gift card worth 5,000 KRW (700 winners).

In addition, 11st offers daily changing discount benefits across seven categories including digital, mart, and living. It also operates various seasonal special exhibitions such as the ‘Fresh Market’ featuring directly sourced fresh foods and the ‘Summer Fashion Week’ for the summer season.