Hosigi Dumari Chicken (CEO: Hong Yun-won), known as the originator of "two chickens" and a leading cost-effective chicken franchise brand, announced on the 29th that it will carry out various "2020 Startup Support Programs."
Hosigi Dumari Chicken continues to grow even after 20 years since its founding in the fiercely competitive chicken industry. According to the Fair Trade Commission's franchise disclosure document (as of 2018), a comparative analysis of brands with more than 300 chicken franchise stores showed that Hosigi Dumari Chicken recorded the highest startup cost-effectiveness index of 8.39 among chicken franchise brands.
The startup cost-effectiveness index is a crucial indicator used to evaluate investment efficiency by dividing the average annual sales by the startup costs. While recording high franchise store sales, unnecessary startup cost bubbles such as interior and other facility expenses were removed, lowering the entry barrier for prospective entrepreneurs.
In particular, in 2020, startup support was prepared for self-employed individuals struggling due to the economic downturn. When opening a franchise store, the franchise fee and training fee are waived, and support is also provided for facility costs and promotional expenses, leading the startup market with a benevolent startup approach. The existing startup system and startup support are harmonized, and new stores continue to increase monthly, with many prospective entrepreneurs preparing to start Hosigi Dumari Chicken franchises.
A representative of Hosigi Dumari Chicken stated, "Although the startup market is shrinking due to the recent economic downturn, in 2020, we will communicate with prospective entrepreneurs through various startup support programs."
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