[Weekly Savings Banks] Large Companies Increasing Customer Interaction Through SNS

[Asia Economy Reporter Kim Min-young] The savings bank industry is strengthening communication with customers by utilizing social networking services (SNS) such as Facebook, Instagram, and YouTube.

◆ J Trust Group launches new YouTube channel... "Targeting the 40s and 50s generation"

J Trust Group, which includes JT Chin-ae Savings Bank, JT Savings Bank, and JT Capital as affiliates, has launched a new YouTube channel called 'Jump Up TV' to engage with customers.

While the existing official brand channel 'J Trust' mainly covered affiliate product information and social contribution activities, Jump Up TV is conceptualized as a challenge variety show where men in their 40s and 50s realize dreams they couldn't pursue while fulfilling their responsibilities as family heads.

On this channel, actor Lee Hoon, who is the advertising model for J Trust Group, and group company employees appear together to showcase videos of learning new things and taking on challenges. The channel name also reflects the meaning of growing one step through challenge and learning.

The first video titled "Full-scale homemade hand sanitizer production! Let's make 1,000 units on a grand scale~!" features Lee Hoon and group employees making hand sanitizer together to prevent COVID-19, and donating about 1,000 units of the produced sanitizer to the local community.

A company official stated, "Recently, face-to-face contact with customers has decreased due to COVID-19, and the importance of communication through YouTube channels in the savings bank industry is increasing. We launched Jump Up TV to approach customers in a friendly way."

◆ OK Savings Bank surpasses 300,000 Facebook followers

OK Savings Bank has surpassed 300,000 followers on Facebook, which it claims is the highest number of followers in the savings bank industry.

According to OK Savings Bank, they continuously upload distinctive content on Facebook to build empathy with customers. The company said that especially the clever and catchy content that resonates with everyday life is highly addictive.

OK Savings Bank's Facebook serializes content such as 'OK Inside,' which humorously depicts company life in a drama format; 'One Day OK,' which portrays the OK Daebak Account with free deposits and withdrawals as a daily routine; 'OK Jjannae Tips,' offering delightful saving tips for daily life; and 'OK Eutgiji,' humor reflecting trends and seasonal issues.

OK Savings Bank focuses on empathy and communication with the younger generation by operating not only Facebook but also Instagram and YouTube accounts. Their YouTube channel recorded 10 million views on a single video, and in January, they surpassed 100,000 subscribers.