Chicken Brand Puradak Wins '2020 Premium Brand Award' Chosen by Female Consumers

Puradak Chicken won the '2020 Premium Brand Award' in the franchise (chicken) category, selected by female consumers.

The Premium Brand Award is given through an official evaluation by a panel of expert judges who assess five criteria: loyalty, reliability, recognition, image, and satisfaction, awarding representative brands in each field.

Puradak, a chicken brand specializing in oven-fried chicken, has won the Premium Brand Award for three consecutive years. This achievement was made by continuously striving to satisfy customers in various aspects such as product, service, and design, pioneering new brand territories, and receiving excellent brand evaluations from women, who are active consumers.

Previously, Puradak received the Korea Franchise Award for two consecutive years and was designated as a top-tier excellent franchise. In April, it also won first place in the 2020 Korea Consumer Satisfaction Index, which is directly evaluated by consumers.

Meanwhile, Puradak is a chicken brand that offers chicken cooked with a unique oven-fried method and differentiated seasonings and toppings, delivering a dish-like chicken experience. The brand has also strengthened its concept by using a distinctive 'dust bag' packaging and luxurious store interiors to ensure customer satisfaction throughout the entire chicken experience.