Golden Blue Enters Highball Market... Launches 'Golden Blue Double Shot Highball'

[Asia Economy Reporter Choi Saeng-hye] Golden Blue announced that it will officially enter the highball market by launching the 'Golden Blue Double Shot Highball' on the 29th.

Currently, the global trend of hard seltzers?combining alcohol with carbonated water?is expanding, and in South Korea, the highball culture, which enjoys premium whiskey mixed with carbonated water in various flavors, is gradually gaining popularity.

To respond to this new global drinking culture trend and the continuously shrinking domestic whiskey market, Golden Blue has been researching various drinking methods for the past two years to introduce a Korean-style highball that perfectly suits Korean consumers' tastes.

Most highballs sold domestically are tonic-based and have a strong sweetness, which does not align well with Korean tastes, limiting their widespread popularity. Ultimately, to overcome these shortcomings, the 'Golden Blue Double Shot Highball' was created. As a new highball product for Koreans, it was made by properly reflecting elements that can captivate domestic consumers and current domestic liquor trends.

The Golden Blue Double Shot Highball is made from 100% Scottish raw whiskey, which Koreans prefer the most. Based on the manufacturing know-how of the authentic whiskey 'Golden Blue,' it offers a proven excellent taste to domestic consumers. Additionally, the whiskey raw material is produced in an unfiltered form, allowing drinkers to fully experience the refreshing sensation along with the complex and diverse original flavors of whiskey when consumed as a highball.

The Golden Blue Double Shot Highball is extracted from a specially developed 'Highball Master.' To address the drawback of most highballs sold domestically being manually made, resulting in inconsistent taste and aroma, it is extracted from the Highball Master created in collaboration with 'Celli,' the world's number one Italian dispensing equipment company. Strong carbonation and high-quality whiskey are extracted in a consistent ratio, enabling consumers to enjoy the same taste of highball anytime and anywhere.

The Golden Blue Double Shot Highball uses whiskey raw material with a higher alcohol content. Unlike general highballs sold on the market, which lose their whiskey flavor completely as ice melts and carbonation decreases over time, the Golden Blue Double Shot Highball is initially extracted at 9 degrees with carbonated water, allowing the whiskey taste and aroma, characteristic of highballs, to be maintained for a long time.

Kim Dong-wook, CEO of Golden Blue, said, “I believe that new challenges and innovations are necessary for the domestic whiskey market to regain vitality, and as part of that, we have been preparing to launch a highball for a long time. With the Golden Blue Double Shot Highball, which can satisfy both younger consumers who may find whiskey somewhat unfamiliar and existing consumers, we will change the image and perception of whiskey and lead a successful market entry and growth.”