[Asia Economy Reporter Yujin Cho] Global outdoor brand Treksta announced on the 29th that it has launched the ‘Snowflake T-shirt’ series, which applies a dual cooling system to maintain coolness and comfort during outdoor and sports activities in the summer.
The Snowflake T-shirt uses a 3D aluminum dot technique applied to the back and neck areas, where the most heat is generated on the body, providing a cooling sensation twice as refreshing as if snowflakes had settled, helping to stay cool and comfortable even in the heat.
In particular, the cooling effect on the contact surface with the skin quickly releases heat and sweat generated inside the body, lowering body temperature and maximizing freshness and comfort. Using a material mixed with special ceramic particles, the cooling technology blocks ultraviolet and heat rays, allowing you to feel the cooling effect throughout wear.
With a basic fit and clean design, it adds a stylish touch and is highly versatile not only for outdoor use but also as a daily T-shirt in everyday life.
A Treksta representative added, "We hope you enjoy outdoor activities this summer in a cool way with the Treksta Snowflake T-shirt series, which maximizes the cooling effect to reduce discomfort caused by sweat and provides a comfortable and cool wearing experience."
Meanwhile, Treksta is running a promotion offering a 30% discount on new summer clothing and trekking shoes until the 14th of next month to welcome the upcoming summer. The sale items include outdoor clothing made of cool materials such as shirts and pants tailored for summer, as well as ultra-lightweight jackets and trekking shoes with waterproof and breathable functions useful for the upcoming rainy season.
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