Ssangyong Motor Launches 'Untact Marketing', Tivoli Sales Up 44% Compared to Previous Month

Korando Sales Increase by 32% Compared to Previous Month, Showing 'Online Marketing' Success

RESPEC Tivoli (Photo by Ssangyong Motor)

[Asia Economy Reporter Kim Ji-hee] SsangYong Motor announced on the 25th that it is achieving results through ‘Untact Sales,’ which diversifies non-face-to-face purchase channels and provides customized benefits for customer safety.

A SsangYong Motor official stated, "As ‘untact purchasing,’ which minimizes face-to-face contact, has become a trend due to the COVID-19 pandemic, we have secured channels such as online commerce and TV home shopping to announce new model launches and simultaneously conduct purchase consultations. Thanks to this, sales of the Korando and Tivoli have increased by 32% and 44%, respectively, compared to the previous month."

After launching the RE:SPEC Korando and Tivoli in April, SsangYong Motor collaborated with the commerce portal 11st to secure an online purchase channel by offering customized benefits, such as selling a 300,000 KRW discount voucher at a 66% discount for 100,000 KRW. When purchasing this product, customers were connected to a conveniently located SsangYong Motor showroom where a dedicated auto manager provided test drive applications and purchase consultations. The page recorded about 200,000 visitors, attracting high interest.

G4 Rexton White Edition (Photo by Ssangyong Motor)

SsangYong Motor also introduced the Korando and Tivoli through CJ O Shopping on the 3rd. While vividly presenting the improved product features and advantages through video, benefits were also provided to customers who consulted and took delivery. Over 1,500 consultations were received during the broadcast, and 10 people were gifted 1,000,000 KRW discount coupons through a real-time on-site lottery.

Upon vehicle delivery, customized benefits such as a 100,000 KRW special discount were provided. The first 1,000 customers who consulted and test drove will receive a Starbucks sweet dessert set, and 10 people will be selected by lottery to receive accommodation vouchers for the Sokcho Lotte Resort.

Additionally, SsangYong Motor explained that the G4 Rexton, modeled by Mr. Trot Im Young-woong, is also showing a significant sales increase and marketing effect. The White Edition launch advertisement featuring Im Young-woong has recorded 2.64 million views on SsangYong Motor’s official YouTube channel. The G4 Rexton’s sales performance this month also increased by about 53% compared to the previous month.