Primera Launches Sustainable Paper Packaging

[Asia Economy Reporter Yujin Cho] Amorepacific's clean beauty brand Primera has launched three sets of 'sustainable paper packaging' products that consider the Earth.

This special set, consisting of three representative products, embodies Primera's philosophy of continuous coexistence with nature, such as the 'Love the Earth' wetland protection campaign, and Amorepacific's commitment to less plastic usage.

The packaging (boxes) of the Organience set uses Forest Stewardship Council (FSC) certified paper to protect damaged forest resources and the global environment.

The product containers (bottles) use colorless transparent glass containers that are easy to recycle, recycled plastic is used for caps where plastic is necessary, and easy removable labels that detach easily from the containers after use are applied, making the packaging sustainable and easy to separate and dispose of.

The packaging for the Mango Butter Comforting set and the Men Organience set uses 100% sugarcane paper.

Sugarcane paper is not bleached or chemically treated and naturally decomposes by microorganisms. Without using plastic bands, strings are applied directly to the boxes to reduce the use of shopping bags, minimizing paper usage.

Meanwhile, Primera has been running the 'Love the Earth' campaign for nine years to raise awareness of the importance of protecting ecological wetlands, the source of Earth's life. A portion of the proceeds from the campaign's limited edition products is donated to wetland protection activities of the East Asian Ramsar.

Primera's various products, actively practicing 'less plastic,' can be found at department stores, flagship stores, Amorepacific counselors, Amorepacific online mall, CHICOR, and Aritaum.