The North Face "Walk 6,000 Steps a Day and Get a Discount Coupon"

[Asia Economy Reporter Yujin Cho] Youngone Outdoor (CEO Ki-hak Sung)'s global outdoor brand The North Face is celebrating the 5th anniversary of its ethical consumption project, 'The North Face Edition,' by hosting the 'The North Face Edition Good Exercise Habit' event, which allows the entire nation to take care of their health while simultaneously participating in donations.

The North Face Edition Good Exercise Habit event is designed to encourage participants to walk 6,000 steps (about 30 minutes), where exercise effects begin to appear, at least five times a week, with increasing benefits the more they participate. Upon starting walking through the exercise application Tranggle, which makes exercising enjoyable like a game, participants immediately receive a 5,000 KRW discount coupon. Every 5 days, 10% discount coupons, 15% discount coupons, 10,000 KRW discount coupons, and 15,000 KRW discount coupons are cumulatively awarded.

After achieving 20 cumulative walking days, from the 21st to the 28th day, participants receive raffle tickets to win various prizes such as the lightweight and comfortable trail running shoes 'Flight Trinity,' the cooling fabric and antibacterial processed 'Minus Tech Short Sleeve Round T-shirt,' and the stylishly designed 'Metro Cool Leggings,' which can be used for both exercise and daily wear.

Additionally, The North Face will operate this event, which runs over four weeks, a total of three times until August 11 to help more people maintain the habit of consistent exercise. The discount coupons received by participating in the event can be used at about 30 North Face Edition offline stores nationwide, as well as The North Face official online mall and Youngone Outdoor official online mall. Detailed information about this event can be found on The North Face Edition official blog and the Tranggle app.

A Youngone Outdoor representative stated, "Thanks to consumers' ethical consumption activities over the past five years, The North Face Edition has been recognized as a representative social contribution activity in the domestic fashion industry and an exemplary cause marketing case," adding, "This year, we prepared the event so that many people struggling due to the novel coronavirus (COVID-19) can protect their health more joyfully and energetically while continuing donation activities."

Meanwhile, The North Face Edition, which started in 2015, is a donation project that sells various products such as The North Face clothing, shoes, and gear at reasonable prices and uses part of the proceeds to protect people in various domestic and international regions. The North Face has laid the foundation for long-term donation activities through the operation of about 30 dedicated North Face Edition stores nationwide and has supported water improvement projects in Tanzania and Bangladesh through World Vision, providing clean water to approximately 45,000 residents.