DB Insurance Signs Exclusive Model Contract with Yoona for Third Consecutive Year

DB Insurance announced on the 6th that it has signed an exclusive model contract with singer and actress Yoona (Im Yoona) for the third consecutive year.

[Asia Economy Reporter Oh Hyung-gil] DB Insurance announced on the 6th that it has signed an exclusive model contract with singer and actress Yoona (Im Yoona) for the third consecutive year.

DB Insurance explained, "Yoona's bright and positive image, loved evenly by all age groups, is expected to create a good synergy effect when combined with DB's brand philosophy of prioritizing promises to customers."

According to the 'Consumer Behavior Survey (MCR)' conducted last year by the Korea Broadcast Advertising Corporation (KOBACO) targeting 4,000 consumers nationwide, the direct car insurance advertisement featuring DB Insurance and Yoona ranked third among the 'most memorable advertisements of 2019.'

A DB Insurance official said, "Yoona's positive and bright image harmonizes well with the DB brand," adding, "A new advertisement shoot is being planned, and we will ensure the advertisement is accessible not only on TV but also through various channels."