Male Cleanser 'HisClean' Selected No.1 in Male Cleanser Category at 2020 Brand Customer Loyalty Awards

- Proven Technology and Safety: Registered with US FDA-OTC for 9 Consecutive Years

HisClean, a specialized brand for male hygiene products, was selected as the No. 1 brand in the male hygiene product category at the 2020 Brand Customer Loyalty Awards hosted by the Korea Consumer Forum.

Among the 2020 Brand Customer Loyalty Award recipients alongside HisClean were famous celebrities such as IU, Seventeen, Kang Daniel, and Chungha, as well as award-winning brands including Andar, Guiturami, and LG PuriCare.

Since its first launch in 2007, HisClean has created the world's first category of male hygiene products and is actively promoting clean Y-zone care and culture expansion targeting its main customer base of men aged 20 to 50.

The flagship product, HisClean For Men, embodies 14 years of expertise in male hygiene products. Instead of using regular purified water, it contains bay leaf water, which helps relieve itching and odor. The product applies a total of five patented technologies, including its proprietary patented ingredient H.A.C.S, making it a low-irritant, mildly acidic male hygiene product that has gained attention.

Additionally, it includes over 30 types of plant ingredients to soothe skin troubles and irritation while disinfecting bacteria and germs that are difficult to remove with regular body wash, helping maintain cleanliness in the Y-zone. In fact, it has been certified for low skin irritation by the Korean Dermatological Research Institute, a domestic clinical institution.

A marketing representative from Human Cure, the manufacturer of HisClean, stated, “Following the news of being ranked No. 1 by the Korea Consumer Forum, we also secured the No. 1 position in the functional cosmetics shopping mall category on Rankey.com, an internet traffic research agency.” They added, “After 14 years of focusing solely on male hygiene products and continuous research, we will not be complacent with this top ranking but will continue to repay customers with excellent products.”