BBQ 'Hot Golden Olive Chicken' Series Sells Over 40,000 Units in Just 4 Days After Launch

[Asia Economy Reporter Choi Saeng-hye] Genesis BBQ's 'Hot Golden Olive Chicken' series, launched on the 17th, has proven its hot popularity by achieving over 40,000 cumulative sales in just four days.

The Hot Golden Olive Chicken comes in four flavors: the spicy and addictive 'Hotchak! Red Chakchak', the hot and pungent 'Hotssa! Black Pepper', the hot and crispy 'Hotppa! Crispy', and the hot and deeply satisfying 'Hotjin! Jjin King Sauce'. Including various combo menus, there are a total of 14 options, allowing customers to choose and enjoy a variety of tastes according to their preferences.

BBQ analyzed that the addition of a sophisticated spicy flavor to their signature menu, 'Golden Olive Chicken', captured consumers' tastes, and the popularity surged as commercials featuring newly appointed model actor Lee Min-ho aired.

The reactions from BBQ’s family store owners nationwide have also been positive. The family store owner operating the Jinju Gaho branch said through the company bulletin board, "Recently, universities have been conducting online lectures due to COVID-19, causing significant damage, but thanks to the headquarters releasing good products and running various promotions, we can overcome this difficult situation well."

The family store owner of the Busan Goejeong branch expressed gratitude to headquarters, saying, "It’s been a while since we had a mega model like actor Lee Min-ho, and the CF and drama are expected to be hits. With the new product launch, we are having days twice or three times as busy. Although it’s busy and tough, I believe this hot transformation of Golden Olive Chicken will be a big success."