Beauty Commerce Platform WallaView Selects Singer Kim Wooseok as Model

[Asia Economy Reporter Yujin Cho] Sejong Telecom's beauty platform WallaView announced on the 17th that it will launch a new brand campaign titled "Unheard and Unseen Beauty" and has selected singer Kim Wooseok as its model.

WallaView is a video-based beauty commerce platform targeting the MZ generation (Millennials + Generation Z), adding fun to everyday beauty content while sharing information and experiences such as product color and texture tests, and makeup tutorials.

For this brand campaign, versatile male idol Kim Wooseok was chosen as the exclusive model. Videos and photos featuring Kim Wooseok's distinct facial features, flawless skin, and ever-changing charm will soon be released, showcasing the unheard and unseen makeup concepts proposed by WallaView.

Kim Seonghoon, director in charge of Sejong Telecom's commerce business, said, "WallaView, which is expanding its services into various fields such as marketplace, video production, and fulfillment center establishment, is expected to create explosive synergy by meeting Kim Wooseok's endless charm as he challenges multiple fields and broadens his own domain." He added, "We ask for much interest and participation so that WallaView can establish itself not just as a simple shopping space but as a beauty content service representing the MZ generation."