Lotte Department Store Pre-releases 'CC Collect X Mama Comma' Collaboration Products

[Asia Economy Reporter Cha Min-young] Lotte Department Store announced on the 10th that it will launch a new collaboration product, ‘CC Collect X Mama Comma,’ to celebrate the 30th anniversary of the women's contemporary brand CC Collect on the 13th.

CC Collect is a brand popular among the 2030 generation for its trendy and feminine designs at reasonable prices.

This new product is a collaboration with artist Seo Hyung-in, who is active under the stage name ‘Mama Comma,’ to commemorate the 30th anniversary of CC Collect’s founding. The main products include a shirt dress featuring the ‘Newtro Mood,’ the key trend of the 2020 Spring/Summer (SS) season, a T-shirt using the CC CLUB logo that CC Collect used 30 years ago, and a ‘shorts suit,’ all available at CC Collect stores throughout Lotte Department Store.

A pop-up store will also be operated on the 2nd floor of Lotte Department Store Jamsil branch from the 13th to the 26th of this month. Customers can see all 30 collaboration products, and a 10% discount benefit will be exclusively offered during the event period.

Related news can be accessed first through the online magazine ‘DiscoverS,’ published by Lotte Premium Mall. On the 13th at 7:30 PM, a live shopping broadcast hosted by employees and show hosts is scheduled on ‘100Live (BaekLive),’ Lotte Premium Mall’s live commerce channel.

Meanwhile, Lotte Department Store explained that mobile lookbooks and live commerce are actively used as part of online marketing efforts such as DiscoverS. In fact, last month’s luxury mobile lookbook for VIP customers received positive responses from premium clients. The number of viewers for BaekLive, Lotte Premium Mall’s live commerce channel, increased about fivefold in March compared to its opening in December last year.