This Spring's Typhoon Eye in Seoul Officetel Sales Market, 'Gocheok Herium The One' Sales Fever Continues to Rise

▶ New Brand Officetel in Gocheok-dong After 10 Years, Sales Heat Continues Since Showroom Opening
▶ ‘Himchan Construction,’ the Absolute Leader in Income-Generating Real Estate with Complete Sell-Outs Across the Seoul Metropolitan Area, Unveils Ambitious Project ‘Imokjipjung’

The new officetel ‘Gocheok Helium The One,’ the first to be built in Gocheok-dong, Seoul in 10 years, has been maintaining a hot sales momentum since the opening of its promotional center on the 26th of last month. Attention is focused on what has been the driving force behind attracting significant interest from investors and buyers despite the market atmosphere being subdued due to the impact of COVID-19.

‘Gocheok Helium The One’ is a station-area officetel near Guil Station on Subway Line 1. It boasts high future value due to major development prospects such as the complex administrative town, Green Smart Valley, and redevelopment apartments by large construction companies, making it the most notable officetel this spring even before the official sales began.

In particular, its outstanding brand value played a decisive role. Himchan Construction, which constructed ‘Gocheok Helium The One,’ is renowned as the ‘absolute leader in income-generating real estate.’ Since creating its own brand ‘Helium (HELIEUM)’ in 2011, Himchan Construction has consecutively supplied large-scale officetels and commercial facilities centered around Seoul and the metropolitan area, including Misa, Wirye, Inha University Station, Dasan, and Baegot, achieving a daily sell-out record.

This successful sales performance is widely attributed not only to the locational advantages but also to innovative customized floor plans designed with residents’ needs in mind. Especially for officetels, the optimized layout for the main demand group of 1-2 person households allows efficient use of space, earning favorable reviews. The fact that residents can enjoy a larger usable area relative to the exclusive area has captured buyers’ hearts and spread by word of mouth.

As a result, Himchan Construction has been honored with the ‘Korea Economic Residential Culture Award’ in the officetel category for five consecutive years. This objectively confirms the excellent technological capabilities of Himchan Construction, which leads intelligent building construction.

A sales official stated, “The brand value of ‘Helium’ in the income-generating real estate market, including officetels, has already been proven multiple times,” adding, “This ‘Gocheok Helium The One’ is actively receiving sales consultations due to its rarity as a new brand officetel in Gocheok-dong after 10 years and its comprehensive 1-person specialized features.”

◆ New Brand Premium in Gocheok-dong! ‘Gocheok Helium The One’ Sales Spotlight

Developed by P&SD Development Co., Ltd. and constructed by Himchan Construction Co., Ltd., ‘Gocheok Helium The One’ is located in Gocheok-dong, Guro-gu, Seoul. It consists of 242 officetel units exclusively sized at 19㎡ across basement level 1 to ground level 12, along with 21 neighborhood living facilities.

‘Gocheok Helium The One’ is a station-area officetel about a 10-minute walk from Guil Station on Subway Line 1, allowing direct travel without transfers to major business districts in Seoul such as Yeouido and Jongno. Once the ‘Seobu Expressway Underground Project’ (scheduled for 2021) is completed, vehicle access is expected to become even more convenient.

Major development prospects such as the complex administrative town, Green Smart Valley, and redevelopment apartments by large construction companies are also notable. Recently, HDC Hyundai Development Company has been actively developing ‘Gocheok I-Park,’ the largest public-supported private rental housing project in Korea, raising expectations. This area will include apartments as well as large commercial and mart facilities (I-Park Mall, Costco).

First, the living infrastructure and surrounding demand are abundant. Within a 5-minute walk from ‘Gocheok Helium The One,’ residents can enjoy various convenience facilities such as Gocheok Sky Dome stadium, Guro Seongsim Hospital, Kim’s Club, and 2001 Outlet. Within about 10 minutes by car, large distribution facilities such as Lotte Mart, NC Department Store, and Hyundai Department Store are accessible.

In particular, the walking distance living zone includes Dongyang Mirae University, Gocheok Tool Market, hospitals, and distribution complexes, with approximately 25,000 workers, indicating abundant underlying demand. Expanding the living zone southwestward to Yeouido and G-Valley Guro Complex is expected to increase the number of workers living near their workplaces to about 360,000.

Visitors to the ‘Gocheok Helium The One’ promotional center have shown great interest in the customized floor plans optimized for 1-2 person households. The south-facing layout maximizes comfort, the full-furnished system adds quality to life, and the boiler room is installed externally to prevent noise and maximize space utilization.

Additionally, all units are furnished with ‘Hanssem’ products, and shoe cabinets are equipped with antibacterial deodorizing devices to enhance residential options. A 10-inch integrated wall pad allows easy operation of security, indoor ventilation, lighting, and more. Privacy is strengthened through corridor arrangements for all units, and security systems without blind spots and bicycle storage facilities improve residential convenience.

The sales promotional center is currently actively implementing quarantine measures. For visitors to ‘Gocheok Helium The One,’ non-contact thermometers are used to check for abnormal temperatures, and 30,000 hand sanitizers have been prepared as gifts for consultation customers. Additionally, thermal cameras installed in the building housing the promotional center continuously monitor visitors’ temperatures.

A sales official said, “We are doing our best to alleviate visitors’ concerns by thoroughly implementing COVID-19 quarantine measures,” adding, “We conduct daily disinfection using our own quarantine equipment and perform weekly sterilization and disinfection of the entire promotional center through the professional quarantine company, CESCO.”