Changed Department Store Spring Sale... Lotte Department Store Announces 'Wise April Life'

Lotte Department Store Holds Spring Regular Sale

[Asia Economy Reporter Lim Hye-sun] Lotte Department Store is holding a spring regular sale that offers various shopping benefits in daily life, which has been stagnant due to the novel coronavirus infection (COVID-19). Through product discounts, prize and roulette events, and support campaigns, it helps partner companies facing difficulties and contributes to improving consumer sentiment.

Lotte Department Store announced on the 29th that it will hold a spring regular sale for 17 days from the 3rd to the 19th of next month. The theme of the spring regular sale is ‘Wise April Life,’ which aims to encourage smart shopping through various shopping benefits presented by Lotte Department Store amid the stagnant living environment caused by COVID-19.

First, in the ‘Practical Products for People in Their 40s’ exhibition, directly selected by Lotte Department Store buyers, various products will be sold at up to half the regular price. Representative products include ‘Est?e Lauder Advanced Night Repair (75ml) 1+1’ for 189,000 KRW, ‘Adidas Energy Falcon’ for 39,900 KRW, and ‘Philips 3000 Series Shaver’ for 79,000 KRW.

During the first weekend of the sale, from the 3rd to the 5th of next month, customers who purchase with Lotte, KB Kookmin, or NH Nonghyup cards will receive a 5% Lotte gift certificate based on the purchase amount. Additionally, the ‘Wise Luck Prize’ event will be held, where among customers who purchase during the sale period, 20 first-place winners will receive a ‘Galaxy S20 Ultra (Black),’ and 500 second-place winners will receive a ‘Baedal Minjok 20,000 KRW coupon.’ On the 3rd of next month, the ‘Wise Luck Roulette’ event will also be held on the Lotte Department Store application.

An ‘Ontact Campaign’ to overcome ‘Corona Blue,’ the depression caused by COVID-19, will also be conducted simultaneously. From the 3rd to the 30th of next month, the ‘One Warmth a Day’ event, which encourages sending warm feelings once a day, will be held on the Lotte Department Store application. Through Lotte Department Store’s official social network service (SNS), the ‘These Days’ Table Challenge’ event, where participants can enjoy and certify home-cooked meals, will be introduced from the 3rd to the 9th of next month.

Hyun Jong-hyuk, head of marketing at Lotte Department Store, said, “Despite the unsettled social atmosphere, we chose the theme of Wise April Life for the spring regular sale to overcome the stagnant economic situation. We have prepared various events to comfort customers’ hearts and stimulate consumer sentiment, including product discounts, prize events, and marketing to overcome Corona Blue.”