IU's "Isul Comes Cleanly and Disappears Cleanly"... Chamisul Advertisement Released

[Asia Economy Reporter Lee Seon-ae] A commercial featuring IU and the return of the crystal-clear Chamisul is being released.

HiteJinro announced on the 26th that it will produce a new commercial with Chamisul model IU and intensify its marketing activities. The new advertising campaign, under the slogan "The dew comes clean and disappears cleanly! - The next day as clear as dew, Chamisul," aims to convey the pure taste of Chamisul and a hangover-free next day to consumers. The new commercial will air from the 27th on IPTV and online channels.

At a pub table, IU, looking at an empty soju glass searching for something, soon meets a friendly dew drop greeting her from behind a water bottle. The dew drop, playfully moving around the table teasing IU, slips right into the soju glass. IU, who drinks the clean Chamisul with a friend who arrives late, exclaims "Isul!" and smiles brightly.

This commercial was created with a lively and upbeat concept, personifying the dew drop as a friend sharing emotional rapport with IU. In particular, it maximizes the charm of the dew drop that comes cleanly and disappears cleanly with IU, effectively conveying the value of "The next day as clear as dew, Chamisul."

HiteJinro plans to provide various content targeting diverse consumer groups and increase brand preference beyond this commercial.

Marketing Director Oh Seong-taek said, "Among all the models of Chamisul, IU has been evaluated as the one who fits the brand best, and we personified the 'dew drop friend' who shares emotions with IU. We expressed the strengths of Chamisul?clean at the moment of drinking and cleanly disappearing without a hangover the next day?in a fun and lively tone. We hope you enjoy the commercial and recall its sentiment when drinking Chamisul."