[Click eStock] "Aurora, Benefiting from Media Childcare Demand"

[Asia Economy Reporter Hyungsoo Park] Research Alom predicted on the 9th that Aurora will benefit as the animation 'Shinbi Apartment Season 3' recorded the highest viewership ratings in the same time slot. The stock price outlook is `positive`, with a target price of 16,000 won.

Researcher Seonghwan Choi of Research Alom introduced, "As the number of confirmed cases of the novel coronavirus infection (COVID-19) increases, kindergartens and elementary·middle·high schools nationwide have extended their closures, and daycare centers will also be closed until the 22nd." He added, "Media childcare is like a refreshing rain that relieves the worry about play activities," and "Shinbi Apartment Season 3, which first aired on the 5th, ranked first in viewership ratings in the same time slot including terrestrial broadcasting."

He emphasized, "Aurora also holds the exclusive license for the distribution of Shinbi Apartment toys," and "It is necessary to pay attention as Children's Day, the biggest peak season in May, approaches."

Annual sales related to Shinbi Apartment were estimated at 5 billion won in 2017, 7.5 billion won in 2018, and 23 billion won in 2019. This year, it is expected to exceed 30 billion won.

Researcher Choi emphasized, "If the won-dollar exchange rate rises due to concerns about the spread of COVID-19, business performance may improve," and "Over 70% of sales are overseas."