DK Urban Development·DK Asia, Byeongheon Lee Model TV Commercial for Geomam Station Royal Park City Prugio Airs in March

- Scheduled for release from March 1 on terrestrial, general programming, cable, YouTube, and SNS platforms

"We expect to leave work earlier for the resort city, to walk longer with nature, to enjoy a shining life, and to take in the ocean view and river view all at once?the beginning of Korea's resort" (Narration by actor Lee Byung-hun, from the 'Geomam Station Royal Park City Prugio' TV commercial.)

The top-class luxury actor and global star Lee Byung-hun, whom everyone trusts and watches, appears as the advertising model for Korea's first resort city.

DK Urban Development and DK Asia will release the TV commercial for 'Geomam Station Royal Park City Prugio,' featuring global star Lee Byung-hun, starting March 1.

Filmed at Jeju Island, Incheon Ara Waterway, and Ananti Club Seoul, this commercial has been praised for beautifully expressing the message that 'Geomam Station Royal Park City Prugio' is not just a typical apartment but the beginning of a higher concept 'resort city'?an apartment anyone wants to live in and admire?through Lee Byung-hun's narration and outstanding visuals.

Through this commercial, Lee Byung-hun plans to persuasively convey to consumers, in a storytelling manner, that 'Geomam Station Royal Park City Prugio' is not merely a residential space but Korea's first 'resort city' where nature, leisure, recreation, culture, education, and commerce coexist in one place. This will be shown through his life as an actor.

The TV commercial consists of three parts: Main Part 1, Main Part 2, and Corporate PR. In Main Part 1 (30 seconds), Lee Byung-hun enjoys a comfortable nap by a sunlit window, and in his dream, the place he has long dreamed of unfolds. This scene poetically and implicitly signifies that the dream-like place is not a dream but the reality he is currently enjoying?'Geomam Station Royal Park City Prugio.'

Main Part 2 (30 seconds) expresses DK Urban Development's corporate mindset of developing the resort city not by height but by depth, and the intensity of Korea's resort city where one can enjoy ocean and river views at a glance, portrayed stylishly from the perspective of modern people enjoying a lifestyle.

Kim Jung-mo, Chairman of DK Urban Development, said, "Through this commercial, we tried to show the true value of residential space," adding, "Especially, beyond the simple functional role of an apartment, we focused on highlighting that this place can provide comfort and rest to modern people exhausted by excessive work and stress, and that it is truly Korea's first resort city everyone has dreamed of."

Lee Byung-hun will also appear in DK Urban Development's corporate PR commercial, characterizing himself as the planner who created the city he dreamed of as Korea's number one urban development company, which will be released starting May.

Meanwhile, the 'Geomam Station Royal Park City Prugio' TV commercial will air on terrestrial, general programming, and cable channels from March 1 and will also be introduced to consumers through various channels such as the official website, YouTube, and social media.

Kim Hyo-jong, Executive Director of DK Urban Development and DK Asia, said, "We plan to strengthen and deliver the image of Geomam Station Royal Park City Prugio as an apartment that everyone admires and wants to live in, offering a differentiated residential environment reflecting the latest housing trends, and where nature, leisure, recreation, culture, education, commerce, and ecology coexist in one place beyond existing new towns."

Meanwhile, 'Geomam Station Royal Park City Prugio,' scheduled for sale in April, is a massive project with 4,805 households in buildings up to 40 stories high near Geomam Station on the Incheon Airport Railroad, with a project cost of 2.5 trillion KRW, supplied in a non-regulated area of the metropolitan area, and Hana Bank serving as the financial lead manager. It is attracting extraordinary attention from consumers as it is developed as Korea's first resort city where one can enjoy ocean views (Jeongseojin) and river views (Ara Waterway) at a glance, as well as for its stable project progress. Additionally, more than 90% of the units are small to medium-sized with exclusive areas of 59, 74, and 84 square meters, which are popular among actual buyers.

The landscaping specialization, which is on a different level from existing apartments, is also drawing attention. 'Geomam Station Royal Park City Prugio' recently signed a business agreement with Samsung C&T Resort Division, the operator of Everland and ranked number one in landscaping construction capability evaluation, to provide total landscaping solutions, and plans to ambitiously introduce mini Everland concept landscaping and playground facilities within the complex.

Moreover, it will create a 9.6 km walking trail for the whole family, about 1 km of deck paths within the complex, and install Korea's first on-site water park with a 55-meter-long lazy river and spa, creating a pleasant, large-scale luxury complex.

In January, it signed a business agreement with LG Electronics to provide Korea's first next-generation IoT technology solutions, making it the first resort-style apartment to apply home IoT technology and next-generation apartment community IoT technology simultaneously, prioritizing safety.

Community facilities have been upgraded with premium fitness clubs, swimming pools, and saunas as basic amenities, and will also include a greenery lounge inside the library, top-tier concierge services, healthy and cozy three meals (breakfast, lunch, dinner) service provided by Pulmuone (planned), banquet halls and rooftop linked to banquet halls, party rooms for various events, tea cafes and pet cafes harmonized with the landscaping space, and guest houses tailored to lifestyles, all aimed at enhancing the quality of living.