Hana Bank Starts Anew Without 'KEB'... Declares New Hana Bank

KEB Hana Bank Drops 'KEB'
Brand Name Changed to 'Hana Bank' from Today
Special Savings Event with 5% Annual Interest Rate

On the 3rd, at the Hana Bank headquarters in Jung-gu, Seoul, Jiseonggyu, President of Hana Bank (third from the left), is taking a commemorative photo with employees at the unveiling ceremony of the 'Hana Bank' brand name. Photo by Hana Bank

[Asia Economy Reporter Kim Min-young] Hana Bank is making a fresh start as "New Hana Bank."

Starting from the 3rd, Hana Bank announced that it will change its brand name from KEB Hana Bank to "Hana Bank" and embark on a new journey as New Hana Bank, preparing for the next decade.

Hana Bank plans to leap forward as a "new bank for everyone's joy" based on trust and humanity, in accordance with Hana Financial Group's "Next 2030 Management Principles" of ▲Reset ▲Rebuild ▲Game, which were declared to prepare for the new decade.

Additionally, taking this brand name change as an opportunity, the bank intends to enhance brand value by eliminating customer inconveniences from the customer's perspective and unifying the group brand under "Hana." Other Hana Financial Group affiliates, excluding the bank, have used "Hana" as their brand name, such as Hana Card and Hana Financial Investment.

On the morning of the same day, Hana Bank held an unveiling ceremony at its Euljiro headquarters in Jung-gu, Seoul, attended by Hana Bank CEO Ji Sung-kyu and employees. At this event, the staff pledged to become a trusted bank for all stakeholders?including customers, employees, shareholders, and the community?through financial consumer protection and social value creation.

Hana Bank designated this day as "Special Customer Happiness Day" and prepared refreshments and rice cakes at branches nationwide to give to customers. In addition, it is conducting a limited-time special sale of the fixed installment savings product "Hana More Savings," which offers an annual interest rate of up to 5.01%, until the 5th. This product is a one-year term, with a subscription amount between 100,000 KRW and 300,000 KRW. The base interest rate is 3.56%, with an additional 0.2 percentage points preferential rate for subscriptions through online channels, and a 1.25 percentage points benefit for automatic transfers registered via Hana Bank deposit and withdrawal accounts.