Watching Soccer Videos and Donating... Homeplus Launches Donation Campaign with 'Shoot for Love'

[Asia Economy Reporter Cha Min-young] Homeplus's social contribution foundation, Homeplus e-Paran Foundation, announced on the 3rd that it produced a donation video in collaboration with YouTube influencer 'Shoot for Love' to commemorate 'World Childhood Cancer Day (February 15)' and released it on the Shoot for Love YouTube channel and Homeplus Facebook.

Homeplus e-Paran Foundation, which planned the donation video campaign to promote the leukemia and childhood cancer support project and raise awareness about children with cancer, will count the video views until the 15th, World Childhood Cancer Day, and donate 100 KRW per view, up to 100 million KRW (1 million views), for children with childhood cancer. The donation will be used for treatment costs for children with cancer as well as for the 'Healing School,' a growth education program to support the development and social adaptation of children with cancer and their families.

YouTuber Shoot for Love, with 1.17 million subscribers, is a creator who produces various soccer-related videos based on the vision of 'Changing the world through soccer' and conducts donation activities to help various sectors. Last year, they won the grand prize in the sports media category at the 5th Sports Marketing Awards 2019.

The newly produced video features former national soccer player Jo Won-hee and Shoot for Love members 'CJAMCHEOL' (Kim Dong-jun, Shoot for Love planner) and 'BABAMBA' (Choi Jun-woo, Shoot for Love operator), who appear as a new store manager and employee of Homeplus, respectively, showing trick shots in various situations inside a large mart store.

This collaboration between e-Paran Foundation and Shoot for Love for the donation video campaign is not the first. In 2018, Shoot for Love produced a trick shot donation video with actor Kim Bo-sung. The video reached 1 million views within four days of release, leading e-Paran Foundation to donate 100 million KRW to the Korea Leukemia Childhood Cancer Association.

Jo Hyun-gu, Secretary General of Homeplus e-Paran Foundation, said, “The new approach to social contribution activities, which allows anyone to easily donate by using social network service (SNS) channels and interesting videos, has been successfully established,” and added, “We hope that many people will watch this video so that we can donate treatment costs for children with cancer.”