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“Collaboration Between Montblanc and Superfiction”… Explorer Perfume Reborn with a New Image

Presenting a Sensory Package Renewed Through Collaboration

“Collaboration Between Montblanc and Superfiction”… Explorer Perfume Reborn with a New Image


Montblanc's new fragrance ‘EXPLORER’ has been reborn with a new image through collaboration with the creative design studio ‘SUPERFICTION’.


The luxury lifestyle brand Montblanc announced the release of a new product package completed in collaboration with SUPERFICTION and shared news of its sale. Recently, a release video cleverly depicting a story of Main Scott embarking on an exploration inspired by Montblanc Explorer, themed around ‘exploration,’ was unveiled, raising expectations for the collaboration and generating strong consumer interest in the newly revealed product.


The Explorer image was reinterpreted from SUPERFICTION’s perspective, renewing the Explorer fragrance package with a visual of Scott standing confidently atop a vast desert.


‘Montblanc Explorer Eau de Parfum’ is a fragrance created around the theme of ‘exploration,’ containing carefully selected scent ingredients sourced worldwide by three perfumers. It begins with the bright citrus scent of Italian bergamot, followed by the subtle hazelnut aroma of Haitian vetiver, and finally blends Indonesian patchouli and woody notes, leaving a gentle lingering scent that suits all seasons.


The sensuous package renewal will be released as a limited edition, which can be experienced at the Montblanc X SUPERFICTION collaboration showcase.


Meanwhile, Montblanc Fragrances releases limited editions every year in collaboration with domestic artists. The Explorer Limited Edition, created through the collaboration between Montblanc and SUPERFICTION, will be available from February 1st at Olive Young online and offline stores, nationwide Coic Perfume department stores, and Montblanc boutiques.


© The Asia Business Daily(www.asiae.co.kr). All rights reserved.


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