[Asia Economy Reporter Yujin Cho] Able C&C announced on the 31st that ‘The First Treatment Essence’ was selected as Missha’s all-time favorite product following a customer voting event held to celebrate the company’s 20th anniversary.
Missha conducted a product voting event for about two weeks starting from the 13th of last month through its official website BeautyNet. A total of 4,726 people participated in the voting, which was divided into the ‘Love You’ category to select the most beloved product over 20 years, and the ‘Mishu’ category to choose nostalgic popular products that are now discontinued.
In the Love You category, The First Treatment Essence ranked first with 16.1% (1,966 votes), followed by the Violet Ampoule in second place with 15.1% (1,837 votes). ‘Gaeddongssuk Essence’ and ‘Bee Pollen Ampoule’ took third and fourth places with 9% (1,097 votes) and 8.7% (1,060 votes), respectively.
Other products that followed included ‘Italprism Shadow’ (7.2%, 881 votes), ‘Perfect Cover BB’ (6.7%, 815 votes), ‘Choboyang BB’ (6.1%, 745 votes), ‘3D/4D Mascara’ (6%, 728 votes), ‘Violet Compact Cream’ (4.6%, 558 votes), and ‘Glow Skin Balm’ (3.3%, 397 votes).
In the Mishu category, ‘M.BB Boomer’ received 14.4% (1,405 votes), ‘Signature Velvet Shadow’ 10.6% (1,036 votes), and ‘Beautiful Tint’ 10.2% (990 votes).
Other products in the top 10 included ‘BB Deep Cleansing Oil’ (9.6%, 939 votes), ‘Yogurt Pack’ (9.3%, 907 votes), ‘Rose Water Line’ (9.1%, 887 votes), ‘Aqua Gel Tint’ (8%, 776 votes), ‘Viewer 270 Tint Fixer’ (7.8%, 761 votes), ‘Creamy Matte Rouge’ (7.7%, 749 votes), and ‘Flower Perfect’ (5.3%, 535 votes).
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