[2020 Asia Consumer Awards] eBay Korea, from Easy Payment to Safe Delivery

[Asia Economy Reporter Cha Min-young] eBay Korea is the largest e-commerce company in South Korea, based on a differentiated open market platform. It operates three powerful e-commerce sites, including the unrivaled No.1 domestic site 'Gmarket', 'Auction' with over 20 million members, and the trend life shopping site 'G9'.

eBay Korea is recognized for leading the advancement of online shopping in South Korea. For example, it has enhanced the quality of payment, logistics, and membership services through the simple payment system 'SmilePay', unmanned parcel lockers 'SmileBox', next-day and bundled delivery 'SmileDelivery', and premium membership 'SmileClub'. In particular, the establishment of consumer convenience services such as the simple payment SmilePay and next-day bundled delivery service SmileDelivery has received high praise.

Additionally, under the name 'eBay Korea CS Call Center', it is responsible for customer consultations for Gmarket, Auction, and G9, actively working to resolve issues from the customer's perspective beyond basic customer service responses. Furthermore, Gmarket and Auction provide services such as 'Mobile Sign Language Consultation Service' for easier access by hearing-impaired customers, 'Mobile-only Chat Service' for more convenient consultations, 'SmileBox, SmilePay, and Delivery Dedicated Call Center Services', 'Night-time Consultation', and exclusive consultation services for SmileClub as well as SVIP (Gmarket) and VVIP (Auction) members.

Various services and systems have also been introduced to create a safe e-commerce environment and enhance customer trust. First, the 'Safe Transaction Center' is operated to prevent the sale of products that violate current laws and site usage policies. Since 2017, the 'Counterfeit Dedicated Center' has also been in operation.