Operation of 'Selected Shop' and 'Premium Card Member Exclusive Section'
New Services Including Push Notifications and Regular Delivery Also Introduced
[Asia Economy Reporter Ki Ha-young] Hyundai Card announced on the 29th that it has renewed and reopened the M Point Mall, an online shopping space exclusively for M Points.
Hyundai Card M Points are points accumulated when using Hyundai Card M series products and premium products. Depending on the usage location and spending performance, points can be accumulated from 0.5% to 6% of the payment amount. Accumulated M Points can be used at about 54,000 affiliated stores including M Point Mall, new car purchases, shopping, dining, leisure, culture, and fuel.
The new M Point Mall recommends customized products tailored to customers' consumption patterns and preferences. Hyundai Card analyzes customers' monthly card payment data and purchasing patterns, combining various information with AI-based tags to understand customer preferences. It also identifies products recently of interest to customers or products that can be purchased with their points to provide optimized shopping services.
M Point Mall also operates a 'Selected Shop' for customers with unique tastes and a ‘Premium Card Member Exclusive Section’. In the Selected Shop section, customers can find special products and brands that are hard to find in general shopping malls, such as overseas direct purchase items or limited editions, including the sneakers 'GD x Nike PEACEMINUSONE' created in collaboration between Big Bang's GD and Nike, and New York’s representative street brands like 'Supreme', 'Noah', and 'Rowing Blazers'. Additionally, exclusive sections for premium cards, Red and Green, are operated separately, offering premium card-exclusive products and specialized benefits.
New services also attract attention. If customers enable push notification reception, they will be informed not only of various shopping benefits but also of order and delivery status, and stock depletion notices for items placed in the shopping cart. Also, essential items regularly ordered every month can be conveniently used with just one click through the subscription delivery service.
Basic benefits for M Point Mall customers have increased along with various promotions. Any M Point Mall customer can receive free shipping on all products, and enjoy up to 5 months of interest-free installments for purchases over 50,000 won. Furthermore, M Point Mall offers various promotions such as 'Lucky Draw', which gives a chance to purchase products through a lottery after applying, 'Time Deal', where products can be purchased at discounted prices during designated times, and 'Monday 2PM', where limited quantities of items can be purchased every Monday at 2 PM.
Meanwhile, to commemorate the renewal opening of M Point Mall, Hyundai Card is also holding the 'M Point Mall Super Hot Deal Festa Opening Renovation' event. From the 3rd to the 7th of next month, for five days, M Point Mall will offer PEACEMINUSONE sneakers co-created by Big Bang's GD and Nike, Bluetooth earphones QCY, the latest LG Gram laptops, Prada Birkin bags, Apple AirPods Pro, and more at sensational prices. Each product’s lucky draw application will start at 2 PM on each day, with winners selected later.
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