Food and Dining Industry Flooded with Events Targeting New Year and Seollal Holidays "Don't Miss Out"

Product Launches and Unprecedented Discounts Capturing Attention by Considering Consumers' Diverse Needs

[Asia Economy Reporter Lee Seon-ae] The food and dining industry is conducting various discount promotions targeting the New Year and Lunar New Year holidays for consumers.

According to the related industry on the 24th, Mom's Touch Mall is holding a discount event until the 31st to celebrate the New Year.

Mom's Touch Mall is a home meal replacement (HMR) specialized shopping mall that provides delicious and healthy meals using domestically produced chicken and carefully selected ingredients under the catchphrase "Simple one-touch, good touch for your eating habits."

This event is prepared to support customers' New Year's resolutions, offering discounts ranging from 30% to 50% on the "Mom's Touch Determined New Year Package" throughout January, depending on the items included. The package consists of Mom's Touch Mall's popular menu items, "Daily Mom's Touch Lunchbox" and "MamDak" products, and is divided into four types: "Determined 2020," "Determined Three Days," "Determined Seven Days," and "Determined One Month," according to the items and quantities.

When purchasing the Determined New Year Package, customers receive free shipping, a random gift of one Mom's Touch Mall product, and a chance to win music streaming site vouchers through a raffle.

A representative from Mom's Touch Mall said, "We organized this event to support customers so that their health management plans, such as dieting, which are common New Year's wishes, do not end after just three days," adding, "We hope that in 2020, customers can achieve their goals deliciously and healthily with Mom's Touch Mall."

Domino's Pizza is running a "DominoCon 20% Discount Event" on Domino's Pizza mobile gift certificates so families can express gratitude and love during the Lunar New Year holiday. Until the 27th, customers can easily gift DominoCon through the Domino's Pizza mobile app or the web gifting menu.

Twosome Place is holding a gift planning event. This event runs until the 26th through KakaoTalk Gift. Twosome Place offers up to a 10% discount on popular desserts and Americano coffee.

Korea Papa John's has prepared a promotion that offers a discount on the new American Hot Dog Pizza when purchasing chicken side menus and Coca-Cola.

Until February 5th, Papa John's Pizza offers a 30% discount on the American Hot Dog Pizza when purchasing one type of Papa's Wings or Chicken Strips, which are Papa John's chicken side menus, along with a 1.25L Coca-Cola.

The American Hot Dog Pizza featured in this event is an authentic American-style pizza with a spicy chili salsa sauce base, topped generously on each slice with deli frank sausages, pickle relish, and cheddar potato mousse.

The distribution industry is also busy preparing various events. 11st Street offers up to a 47% discount on about 100 types of e-coupons, including various entertainment, food, and mobile vouchers suitable for gifts to enjoy the Lunar New Year holiday until the 26th. These products target vacationers who plan to visit other cities during the holiday return trip and enjoy the remaining holidays, as well as those who spend the holidays near their hometown with their parents.

Additionally, for those dining out with family during the Lunar New Year holiday, 11st Street sells unlimited refill tickets for Myeongnyun Jinsa Galbi at 9,900 won, discounted by 3,600 won from the regular price. The quantity is 100,000 tickets, and 900 won per coupon used is automatically donated to the Green Umbrella Children's Foundation.