Jewelry OST Unveils Harry Potter Collection

[Asia Economy Reporter Yujin Cho] OST, a jewelry brand operated by E-World (CEO Hyunjun Kim), announced on the 22nd that it will launch the second Harry Potter collection inspired by the worldwide bestseller Harry Potter.

Following the first Harry Potter collection released last month, OST has reflected customer feedback to launch a diverse second collection featuring 47 types of jewelry (15 wristwatches, 14 necklaces, 4 bracelets, 4 rings, 1 pair of earrings, 3 piercings, 5 keyrings, and 1 jewelry box).

In particular, this second collection includes unique items that faithfully capture motifs from the movie, which were not seen in previous official domestic products.

To cater to male customers who love Harry Potter, the collection has expanded men's items, including wristwatches inspired by movie elements such as the Deathly Hallows and Quidditch concepts.

A Patronus music box jewelry box that plays the Hogwarts season background music from Harry Potter will be released in a limited quantity of 1,000 units. Products inspired by magical potions, spells, and famous lines from the movie are also introduced.

An OST representative explained, "This second Harry Potter collection was released under the concept of 'Yeongjjittem,' meaning items that look like they came straight out of the movie, designed to be wearable in everyday life."

To commemorate the launch of the second collection, the official online mall is selling a Patronus jewelry box set, consisting of the music box jewelry box, necklace, and Marauder's Map lenticular card, limited to 200 sets at 100,000 KRW.

Over 130 offline stores nationwide have also been conducting pre-sales with the same benefits for two days starting from the 21st, offering various gifts such as lenticular cards based on purchase amounts to customers.