FILA Kids Hosts Fan Meeting Event with Popular YouTuber Heunhannammae

[Asia Economy, reporter Yoojin Cho] FILA Kids, a children's brand operated by FILA Korea (CEO Geunchang Yoon), announced on the 20th that it has successfully concluded the fan meeting event "Nyahadeura, Let's Play" with YouTuber Heunhannammae.

Heunhannammae (real names: Han Eutteum and Jang Dawoon) are comedians who debuted on SBS's "Utchatssa" and have gained popularity as YouTubers by presenting everyday sibling episodes in the form of skits. They currently have 1.64 million subscribers.

FILA Kids selected Heunhannammae as its brand models, aiming to communicate in a fun and relatable way with children. To celebrate this, the brand organized a fan meeting event.

The fan meeting, held the previous day at Hyundai Department Store's Pangyo branch, was attended by approximately 250 pre-selected child fans. The event featured a situational skit by Heunhannammae, followed by a mini talk show and various game programs.

On the same day, FILA Kids also launched its popular shoe "FILA Kkumi Light" at the Hyundai Pangyo store. FILA Kkumi Light is characterized by colorful lights that shine from star patterns and the FILA logo embedded throughout the shoes when walking or running.