LG Uplus Opens Media Experience Play Zone 'U+ Aideulnara'

Grand Electronics Store Lotte Hi-Mart Jamsil Branch Opens
Experience Zones Including Media Wall, Play Area, and Netflix Zone
Free 'Noriya' Classes on Weekends Until March 1

Media experience play space 'U+ Idleulnara' hosted the 'Carrie and Friends' invitation event
[Photo by LG Uplus]

[Asia Economy Reporter Kim Heung-soon] LG Uplus announced on the 17th that it will operate 'U+ Idleunara,' a media experience play space where children can experience the dedicated service 'Idleunara' for toddlers and augmented reality (AR) and virtual reality (VR) content, at Lotte Hi-Mart Jamsil Branch in Seoul for two years.

The U+ Idleunara experience zone consists of the No.1 customer satisfaction toddler-only service Idleunara, U+ AR·VR content, and a space to enjoy the online video service (OTT) Netflix. In the media wall zone inside the experience zone, visitors can watch Idleunara's 'Book Reading TV' fairy tale content on a large screen and also experience interactive games that can be enjoyed by touching with their hands.

In the play zone, from the 18th to March 1st, 'Noriya' classes using Idleunara and media wall content will be held every weekend. Both play tools and participation fees are free. To commemorate the opening of U+ Idleunara, LG Uplus also held an invitation event for 'Carrie and Friends' on the 11th.

Jung Hye-yoon, Executive Director of Marketing Strategy at LG Uplus, said, "We plan to continuously expand open experience zones where customers can freely encounter new content in their daily lives, moving away from the existing standardized store environment."