BodyCoach Selected as the Most Trusted Brand by Consumers in 2020 Awards

Women-Only Body Coach: A System Combining Pilates with PT & Correction

Bodycoach announced that it received the Grand Prize in the Health & PT category at the ‘2020 Most Trusted Brand Awards’ hosted by Digital Chosun Ilbo Co., Ltd., held on the 16th at the Millennium Seoul Hilton Hotel.

Bodycoach, a partnership creating a healthy life ratio, is a specialized PT program and healthcare company. It is the only company in the domestic industry to acquire the ISO9001 quality management system certification, creating and providing manual systems to its members. From Ingye-dong PT branch to Byeongjeom Pilates branch, it supplies high-quality manuals certified by KFQ (Korea Foundation for Quality).

Furthermore, having fully transformed into a franchise company, Bodycoach supplies the same manuals to Gwanggyo PT branch, Byeongjeom PT branch, as well as the soon-to-open Gwanggyo Pilates branch.

In particular, both Mangpo PT branch and Mangpo Pilates branch & Ingye-dong Pilates branch implement the diligent coach certification system, where 15 coaches provide monthly reports to guide members of Sanghyeon Station PT branch and Sanghyeon-dong PT on changes in their physical condition and goal direction.

Accordingly, unlike some health centers, ‘Bodycoach,’ which specializes in women’s PT, does not engage in personal sales but thoroughly manages members, with coaches’ salaries and promotions determined based on management data. Following CEO Kim’s customer and employee growth-centered entrepreneurial philosophy and corporate management slogan, the company is achieving the establishment purpose of comfortable and rational ‘Body & Coaching’ between members and coaches.

Additionally, Bodycoach’s unique PT system, combining Pilates, PT, and correction, holds actual pre- and post-exercise data of over 1,000 people, and member cases have been featured on various broadcasts such as MBC and MTN.

CEO Kim Min-tae stated, “Bodycoach, the ‘Slim Promise,’ believes it is a duty to ‘prove’ the invisible and abstract PT with definite results for customers, and under the slogan ‘Emotional PT,’ we aim to create a hot place that satisfies not only exercise needs but also emotions.”

Meanwhile, CEO Kim has donated more than 3% of annual profits every year for 9 years since founding the company, supporting patients with incurable diseases and those from financially difficult families through Hallym University and Dongtan Sacred Heart Hospital’s social support team. Since last year, scholarships have been provided to local low-income youth, and the company plans to expand its support further. CEO Kim pledged to strive so that many remember Biyul Company Co., Ltd. as a company that practices love along with corporate values.