CJ CheilJedang's probiotic brand ‘BYO’ has introduced a new packaging for the 'BYO 2 Billion Live Probiotics Women' product, tailored to Olive Young’s main customer base of women in their 20s and 30s.
Through a collaboration with illustrator Lee Seul-ah, a package was created with the theme ‘A Gift for My Health in 2020,’ adding a design sensibility that captures the attention of female consumers. Since 2012, illustrator Lee Seul-ah has been leading drawing classes that allow participants to spend “the most authentic time drawing the most authentic pictures.” This CJ CheilJedang BYO package was planned with the hope that consumers will find ‘time for their own health’ through the collaboration with illustrator Lee Seul-ah.
Recently, collaborations have been expanding beyond characters to include artists and designers. As emotional consumption increases, products incorporating the ‘art’ touch of artists will increasingly permeate everyday life.
'BYO 2 Billion Live Probiotics Women' contains vitamin C, essential for women, allowing easy intake of antioxidant components along with probiotics. It is expected that the main consumers will be women interested in health and beauty within Olive Young stores.
Additionally, in celebration of the holidays, an online sale of the BYO 2 Billion Live Probiotics 2020 Lunar New Year Gift Set is underway for consumers who want to gift health supplements to family and loved ones. The gift sets include the Basic Care Family and Women products.
Furthermore, six products from CJ CheilJedang’s probiotic specialty brand ‘BYO’ are available at special prices at Olive Young’s online and offline stores until Friday, January 31, 2020.
CJ CheilJedang’s probiotic specialty brand ‘BYO’ has built its reputation as a global comprehensive food company by caring for gut health across various demographics. Representative product lines include ‘EXPERT CARE,’ which provides dual care for gut health and skin immunity and is suitable for all ages from children to pregnant women, and ‘BASIC CARE,’ designed for comfortable daily consumption by the whole family.
CJ BYO live probiotics are recommended for those with sensitive guts due to stress or overwork, office workers who experience discomfort from frequent gatherings, those who want regular bowel movements, people who feel bloated or gassy, those who visit the restroom more often when nervous, individuals with sensitive or insensitive guts, and anyone wanting to maintain gut health.
Moreover, it is an ideal product for those seeking safe and tasty probiotics in yogurt-flavored powder form. The entire family can consume it with confidence.
The discounted products include six items: ▲BYO 2 Billion Live Probiotics Family ▲BYO 2 Billion Live Probiotics Women ▲BYO 2 Billion Live Probiotics Men ▲BYO 2 Billion Live Probiotics Kids ▲BYO Plant-Based Multi Probiotics ▲BYO Plant-Based Skin Probiotics.
A CJ CheilJedang representative stated, “Through this Olive Young discount event, we hope many consumers find the probiotic product that suits them best and have an opportunity to support their gut health,” adding, “Don’t miss the discount promotion.” CJ BYO probiotic products are available at Olive Young stores and the official Olive Young online mall.
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