Indian Bap and Eskimo Bap Followed by Viking Bap... Nongshim Launches Sausage-Flavored Snack

[Asia Economy Reporter Lee Seon-ae] Nongshim announced on the 8th that it has launched a new snack product called ‘Vikingbap’.

Vikingbap is a snack that captures the savory and salty taste of sausage and the flavor of being grilled over fire. It contains rice, giving it a texture that is crispy at first and melts softly as you chew. The mix of pink and white colors also adds visual enjoyment.

Vikingbap is the third product in the ‘Bap Series,’ following ‘Indianbap’ from 1976 and ‘Eskimobap’ from 2019. Nongshim has released snacks inspired by distinctive foods enjoyed by various ethnic groups around the world. After Indian corn and Eskimo lobster, this time they have commercialized the Viking sausage.

A Nongshim representative said, “The original Bap Series product, Indianbap, has various memories and stories, from ways to eat it with milk to being used as a game penalty. We plan to continue launching Bap Series snacks based on diverse global foods and engage with consumers.”