Operating at Gangnam Shinsegae Department Store for One Week Starting from the 6th
German premium baby product brand Cybex will open a pop-up store at Shinsegae Department Store Gangnam Branch for a week starting from the 6th to celebrate the launch of its new junior car seats, the ‘Solution Z-Fix and Z-Fix Plus’. Additionally, Cybex will release its uniquely modern and stylish fashion collection strollers, which have been showcased at fashion shows worldwide.
The Cybex junior car seats ‘Solution Z-Fix & Z-Fix Plus’ are designed to provide even safer head protection by extending the length of the headrest compared to previous series. Furthermore, to enhance the child’s comfortable ride, the ‘Air Circulation Holes’ have been extended to the booster seat and cushioning has been reinforced, simultaneously upgrading convenience and safety. These features can be experienced firsthand at the Cybex pop-up store.
In addition to the junior car seats ‘Solution Z-Fix & Z-Fix Plus’, the pop-up store will also showcase Cybex’s premium deluxe stroller ‘Priam’ and the hybrid stroller ‘Mios’ special edition lineup called the ‘Fashion Collection’, which customers have not easily encountered before.
The ‘Fashion Collection’ is part of Cybex’s brand identity, which is the first baby product brand to hold fashion shows worldwide and continuously leads the design and trends of baby products by collaborating with world-renowned fashion designers to blend baby products and fashion.
The Cybex Fashion Collection presented at this pop-up store is a lineup collaborated with KOI, Birds of Paradise, and the world-famous designer ANNA K. It harmoniously combines the practicality of Cybex’s luxury deluxe stroller ‘Priam’ and the reversible folding hybrid stroller ‘Mios’ with the concept and design points of each collection.
The pop-up store at Shinsegae Department Store Gangnam Branch will operate from January 6th to 12th, during which time first-come, first-served promotional benefits and Cybex’s special premium benefits will be offered.
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