Chabot Motors Becomes Official Distributor of Authentic American Pickup Brand Ram... Ram 1500 Launching in April

Signing of Approved Retailer Agreement

Ram, the authentic American premium pickup truck brand, is entering the Korean market through Chabot Motors.

Ram 1500 RHO. Chabot Motors

Chabot Motors announced on the 25th that it has signed an Approved Retailer agreement with Ram International for the Korean market. As a retailer authorized by Ram headquarters, Chabot Motors will be responsible for the entire range of after-sales services (A/S) in Korea, from importing and selling Ram vehicles to warranty, maintenance, and parts supply. Sales are scheduled to begin in April 2026.

Ram is a truck and van specialist brand that represents the North American market. It was re-established in 2009 as an independent brand under the Stellantis Group, inheriting more than 100 years of Dodge truck heritage. The brand slogan, "Nothing Stops Ram," symbolizes the distinctive toughness and reliability of American pickups, capable of handling rough working environments such as off-road driving and towing, as well as long-distance touring.

Breaking conventional perceptions of pickup trucks, Ram has reached the pinnacle of premium pickups by combining sedan-level quietness and ride comfort with a luxurious interior and advanced technologies.

The model to be introduced to the Korean market is the Ram 1500. Taking into account the increasingly sophisticated tastes of Korean consumers, Chabot Motors will first launch the luxury Limited trim and the high-performance RHO model, which maximizes off-road driving appeal.

Ram 1500 Limited. Chabot Motors

Chabot Motors will apply the know-how it has accumulated as the official Korean importer of the authentic British off-roader Ineos Grenadier to its Ram business as well. It plans to provide Ram customers with showrooms and service centers established at key locations nationwide, skilled technicians, and a stable parts supply network, thereby resolving the maintenance and management difficulties that owners of parallel-import vehicles have had to endure.

Jin-gu Jeong, CEO of Chabot Motors, said, "We are pleased to introduce Ram, the benchmark even in the home of pickups, the United States, to Korea," adding, "Beyond simply selling vehicles, we will provide domestic pickup truck customers with the value of reliable official service, based on Chabot Motors' service capabilities proven through the Ineos Grenadier business."