11st Posts 39.6 Billion Won Operating Loss in 2025...Deficit Down 47% from Previous Year

Improved open market profitability and sound management
Strengthening the free membership program this year...Full-fledged growth strategy
Cross-border shopping service with JD.com to launch in the first half of the year

11st failed to escape the red last year, but it reduced its operating loss for the third consecutive year thanks to improved profitability in its core open market business.

According to SK Square's disclosure on February 25, 2026, 11st's operating loss for last year was 39.6 billion won, down 47% from 75.4 billion won a year earlier. Annual revenue fell 22.1% to 437.6 billion won. The operating loss in the fourth quarter of last year also decreased by 53% year-on-year to 10.9 billion won, while revenue for the period came to 108.8 billion won, down 19% from the same period a year earlier.

11st CI. Provided by 11st

11st evaluated that "the core open market business has posted an operating profit for 23 consecutive months from March 2024 through last month, and the retail business based on direct purchasing also improved its annual operating loss by promoting greater efficiency in logistics operations."

This year, 11st plans to fully push ahead with its growth strategy by focusing on securing "customers" and "sellers," which are at the core of its business. In particular, it will strengthen its free membership program "11st Plus," and in the first half of the year it plans to launch a cross-border shopping service in partnership with China's leading e-commerce company JD.com. Through this, the company aims to support domestic sellers in expanding overseas and to enhance seller convenience by automating product listings with artificial intelligence (AI).

11st CEO Park Hyunsoo said, "Based on the strengthened fundamentals achieved through sound management, we will concentrate the company's capabilities on attracting and activating customers and sellers, and actively execute our growth roadmap," adding, "Through this, we will continue to improve profitability."