Jaju Launches 'Modular Kitchen Organization' Series to Maximize Kitchen Space Utilization

Kitchen Wire Series Revamped with New Products Added
Enhanced Efficiency by Connecting Washing, Drying, and Storage

Shinsegae Casa announced on the 25th that its lifestyle brand JAJU is launching a new 'Modular Kitchen Organization' series, which enhances space utilization and design completeness.

Jaju's 'Modular Kitchen Organization Series'. Shinsegae Casa

As the number of one- to two-person households has recently increased and residential spaces have become smaller, demand has been steadily rising for products that not only improve kitchen storage efficiency but also blend naturally with the interior.

Reflecting this trend, JAJU has completely revamped its existing 'Kitchen Wire' series into the 'Modular Kitchen Organization' series and strengthened the lineup by adding new products. Rather than limiting itself to improving the functions of individual items, the brand expanded their usability with structures that can be used alone, combined, or extended.

The series is designed so that washing, drying, and storage can be connected across products, making it possible to create a neat environment even in a small kitchen, while improving workflow efficiency and space utilization.

The 11 new multi-purpose kitchen organization items, featuring a modern design, all use stainless steel to ensure durability and hygiene.

The 'Wire Basket' is a compact dish rack suitable for one- to two-person households, and when used together with the 'Silicone Drying Mat', it can shorten the workflow from washing to drying. The 'Silicone Drying Mat', which can be used for drying dishes, comes in two sizes and can be folded for easy storage. The 'Plate Rack' can be used not only for plates but also as a stand for cutting boards, trays, and books.

Hanging and hook-type items, as well as auxiliary shelves that enhance the usability of narrow spaces, have also been added. JAJU has introduced a 'Cutting Board, Dishcloth, and Cooking Utensil Hanger' that can be hung from upper cabinets or shelves, and a 'Length-Adjustable Shelf' that divides space into two tiers.

In addition, existing products such as the draining sponge rack, spoon holder, cooking tool holder, multi-purpose dish holder, knife, scissors and cutting board holder, and cutting board holder have been renewed to improve their functions and structures.

A Shinsegae Casa representative said, "As the kitchen expands into an everyday living space, more consumers are looking beyond storage and organization functions to also consider space utilization and design completeness. In response, we are strengthening our kitchenware series by enhancing structural usability," adding, "JAJU will continue to expand practical, lifestyle-focused products that reflect changes in our customers' lifestyles."