Hyundai Pharm Launches "Miero Saida Energy" Exclusively at CU... Buy-One-Get-One-Free All Next Month

Hyundai Pharm announced on the 25th that, in line with the expansion of its Miero Fiber brand lineup and shifting consumer trends, it has exclusively launched the new product "Miero Saida Energy" at CU convenience stores.

"Miero Saida Energy" targets the growing energy drink market and is characterized by recreating the unique refreshing taste of Miero Fiber as a carbonated energy drink. It contains 3,000 mg of dietary fiber, and, together with high caffeine content, it adds 1,000 mg of taurine and 500 mg of L-arginine to enhance its functionality as an energy drink.

Miero Saida energy product. Hyundai Pharm.

L-arginine, used as a main ingredient, is known as a component that may help improve exercise performance by reducing fatigue and improving blood flow, while taurine is also rich in amino acids and may help with muscle recovery and condition management.

In addition, it is formulated as a zero-sugar product to reflect consumer needs for enjoying energy drinks while reducing the burden of sugar intake. It is expected to be an easy choice for consumers who usually look for energy drinks to help with fatigue recovery or concentration.

The product comes in a 355 ml can, designed for convenient consumption anytime, anywhere. The package uses a cobalt blue base color to intuitively express the vibrancy and refreshment of an energy drink, combined with an orange lightning graphic that symbolizes the Miero brand.

"Miero Saida Energy" is sold exclusively through CU, and to celebrate the launch, a buy-one-get-one-free (1+1) promotion will run throughout March.

Hyundai Pharm expects strong consumer interest in the product, as the "Iero Saida" YouTube meme previously gained popularity among Millennials & Gen Z.

A Hyundai Pharm representative said, "This new product 'Miero Saida' was planned to reflect consumer interest trends such as memes and the 'modisumer' trend," adding, "The Miero brand will continue to introduce a diverse product lineup that matches evolving lifestyles and consumption trends."