Ride Co., Ltd. (CEO Lee Mincheol) announced on the 24th that it has signed a strategic business agreement (MOU) with Inventis Co., Ltd. (CEO Oh Huntaek) at Ride's headquarters located in Seocho-gu, Seoul. The agreement was pursued to combine the two companies' technological capabilities, as well as their service and platform operation competencies, in order to improve customer experience across the entire mobility service spectrum and enhance overall operational efficiency.
Ride has been providing related services through a single integrated platform to address inefficiencies, information asymmetry, and transparency issues that arose from the traditional automobile distribution structure, in which the stages of vehicle search, test drive, purchase, and maintenance/management were disconnected. This agreement is a collaboration aimed at technologically advancing and expanding this customer-experience-centric platform, with a focus on improving the convenience of vehicle purchases and service usage for both B2C and B2B customers and delivering a differentiated experience.
In this process, Inventis, which has built the business processes required for automobile distribution and related service operations into a single solution, is participating as a collaboration partner. By doing so, it is said to further solidify Ride's strategic direction of achieving innovation in automobile distribution based on technological competitiveness.
Since its establishment in 2014, Inventis has been developing and providing solutions that cover the entire spectrum of automobile distribution and service operations in the global automotive industry, including vehicle sales, customer relationship management, maintenance, and training. By also providing data collection, integration, and automation systems that leverage AI technology, the company supports improvements in work and operational efficiency for global automakers and approximately 2,500 global dealer companies.
Through this collaboration, Ride plans to enhance service completeness and present a differentiated customer experience by combining its platform operation experience, which includes new car distribution and maintenance services, with Inventis's accumulated expertise in digitalizing dealer operations and maintenance processes and its SaaS-based solution technologies, thereby accelerating innovation in the automobile distribution structure. Through this, the company aims to improve not only customer convenience but also operational efficiency across the entire automobile distribution and service value chain.
In addition, the two companies plan to gradually explore collaboration opportunities in various areas such as vehicle distribution, maintenance/management, and training, and to continue discussions so that initiatives can be carried through from planning to actual on-site implementation.
Ride CEO Lee Mincheol said, "We are focusing on increasing customer satisfaction by making the entire process of searching for and using automobiles more transparent and convenient through technology and data," adding, "Through this agreement, we will begin in earnest to advance services centered on customer experience and lead changes in the automobile distribution structure."
Inventis CEO Oh Huntaek said, "Based on the mobility IT and dealer operation system development capabilities we have accumulated so far, we will use this business collaboration with Ride to build a practical foundation for growing into an automobile distribution service platform in both domestic and overseas markets."
Starting with this MOU, the two companies plan to gradually implement an integrated platform model that combines technology and services, and to strengthen their influence in the market as key players driving customer-experience-centric innovation in automobile distribution.
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