[2026 Asia Fund Awards] Korea Investment, NH, and KB Securities Named Best Innovative Fund Distributors

Three Best Distributors Selected

The 2026 Asia Fund Awards selected three companies as Best Distributors: Korea Investment & Securities, NH Investment & Securities, and KB Securities, which have taken the lead in selling innovative and creative fund products while faithfully protecting financial consumers.

Korea Investment & Securities was highly recognized for enhancing the stability and profitability of customer asset management by focusing on the sale of competitive conservative-type and monthly-distribution-type funds. Based on this, as of the end of the third quarter of 2025, it has an outstanding balance of 81 trillion won in financial products for individual customers and 13.21 trillion won in fund products for individual customers.

Korea Investment & Securities has offered profit-sharing public funds since it first began selling them in 2023, launching 13 such products by the end of last year. Of these, excluding two products established after November 2025, all 11 remaining funds were redeemed early. Monthly-distribution products that can generate secondary income are also expanding in scale, with sales to individual customers reaching 2.4 trillion won last year.

NH Investment & Securities increased its public fund balance from 10.1254 trillion won at the end of 2024 to 11.9777 trillion won at the end of 2025 through active product development and marketing strategies. This was driven by the proactive launch of new financial products, including theme funds and funds related to ESG (environmental, social, and governance), to meet diverse customer needs. It also raised awareness of its fund products by expanding customer touchpoints through extensive marketing campaigns and channels.

The company significantly improved the user experience on its mobile and online platforms, creating an environment where customers can easily access fund information and make investment decisions. Tailored wealth management services for high-net-worth (HNW) clients and the expansion of its private banking (PB) network were also key drivers behind the growth in fund balances.

KB Securities has set the enhancement of customer value as its top management priority and has systematically established and operated a "customer-oriented product sales philosophy and principles" that put customer interests first throughout the entire process of selling financial products. Going beyond simple product supply, it provides suitable investment opportunities that match customers' asset situations and investment objectives, while continuously advancing the level of financial consumer protection by strengthening its risk management framework across the entire process from product selection to post-management.

These efforts have led to stronger competitiveness in wealth management (WM) products, improved customer returns, and, ultimately, greater trust in the capital market. In particular, by establishing customer-centric sales principles as a common standard across all WM areas and reinforcing pre- and post-launch review systems for products, the company has focused on fostering a sales culture centered on "customer suitability" rather than "sales convenience," and is regarded as achieving strong results.