First renewal in 10 years since 2016 opening
6th and 7th floors reopen after renovation...Sequential transformation through next year
Shinsegae Department Store announced on the 22nd that Daegu Shinsegae will undergo a large-scale renewal (renovation) 10 years after its opening.
First, between last month and this month, it took the first step toward a full-floor renewal by reopening the 7th-floor casual, young contemporary, women’s, accessories, and shoes sections, as well as the 6th-floor golf and global sports brand sections. Starting with this, the company plans to carry out a renewal of all floors by 2027 and lay the foundation for achieving an annual transaction volume of 2 trillion won.
On the 6th floor, the sports category unveiled a new look, starting last month with leading golf brands such as G/Fore, Titleist, and Callaway, followed in early this month by global sports brands such as National Geographic, Arc'teryx, Salomon, and Patagonia. On the 13th, The North Face White Label and Under Armour reopened after renewal, while Garmin and Nike Swim newly opened. On the 24th, Descente will unveil a new store.
On the 7th floor, the casual, women’s, accessories, and shoes categories have been revamped, ranging from young street and casual brands such as MLB, Polo Denim, and Levi’s, to young contemporary brands such as Lucky Chouette, Benetton, and System, lingerie brands such as Venus, Vivian, and CK Underwear, and shoes and handbag brands such as Tandy, Kumkang, Louis Quatorze, and Daks. Casual shoe brands such as Cuen, Keen, and Le Mouton are also newly entering the store. In addition, a separate young accessories pop-up store zone has been created to introduce a new accessories brand every month.
To celebrate the renewal opening, the store has also prepared generous shopping benefits. From the 27th to the 2nd of next month, customers who use any of the five major partner credit cards and spend 2 million, 3 million, 5 million, or 10 million won at a single luxury, fashion, or accessories brand will receive 7% in Shinsegae Department Store Rewards. In addition, until the 2nd of next month, customers who spend 600,000 won or more in the fashion category can receive a 30,000 won discount reward coupon through the Shinsegae Department Store application.
A Shinsegae Department Store official said, “Daegu Shinsegae, the leading department store in the Daegu and North Gyeongsang region, is launching a large-scale renewal to mark its 10th anniversary,” adding, “We will continue to present stores that reflect trends and customer needs to become Korea’s leading department store.”
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
