Imitating a Trending Challenge Leads to Legal Action
Racing Through Store Aisles Making Heart Signs
Post Apology After Wave of Criticism
A Taiwanese hypermarket has filed a complaint against two men after a video of them riding children's shopping carts like motorcycles inside the store sparked controversy.
On February 20, Yonhap News TV reported, citing Taiwanese outlet ET Today, that Carrefour recently filed a lawsuit against two influencers who caused a disturbance in one of its stores by misusing shopping carts.
This video parodies the recent trend on Chinese social media called the "Chongqing Motorcycle-Riding Challenge (Chongqing Zhongji)". The challenge features exaggerated portrayals of riding motorcycles against the backdrop of Chongqing's complex overpasses and steep terrain. MS NEWS
On February 2, the two men filmed the video at a Carrefour store in Taichung, Taiwan, and then shared it on social media. In the posted video, they are seen wearing helmets and climbing onto children's carts. They then move at high speed through the store aisles, making finger hearts toward the camera and pretending to put items into the cart.
This video parodies the recent trend on Chinese social media called the "Chongqing Motorcycle-Riding Challenge (Chongqing Zhongji)". The challenge features exaggerated portrayals of riding motorcycles against the backdrop of Chongqing's complex overpasses and steep terrain. Some users have adapted it to create videos in which they pretend to ride motorcycles in various locations. As the video spread, online users criticized it as "a nuisance that could harm other customers." In particular, many pointed out that adults racing around in children's carts poses a serious risk of safety accidents.
This video parodies the "Riding Motorcycles in Chongqing" challenge (Chongqing Heavy Motorcycle), which has recently been trending on Chinese social media. The challenge features exaggerated scenes of riding motorcycles against the backdrop of Chongqing's complex overpasses and steep terrain. MS NEWS
The company also posted a direct comment on the video to issue a warning. Carrefour stated, "Shopping carts are for consumers' normal shopping," adding, "This kind of behavior threatens safety and can endanger other customers. You did not comply with the usage guidelines." It then announced that it had taken legal action and filed a complaint against the two men. As the controversy grew, the two men uploaded an apology video on social media. They said, "We take full responsibility for our immature judgment," and added, "We sincerely apologize to those who were affected. We will act more cautiously and responsibly when producing videos in the future."
Recently, there have been a series of similar controversies in Korea and abroad over challenge-style content being filmed in public places such as hypermarkets and department stores. Problematic behaviors include disrupting product displays inside stores, damaging facilities, and filming in ways that obstruct customer traffic. In response, some companies are expanding no-filming zones and deploying additional security staff to strengthen safety measures.
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