The Skin Factory Deploys Nacific and Kundal Together at Fukuoka Marui Pop-Up, Zeroing In on Japanese Market

Global beauty company The Skin Factory is accelerating its push into the Japanese market. Its flagship brands Nacific and Kundal jointly took part in a K-beauty pop-up event at the Fukuoka Marui Hakata department store in Japan, expanding touchpoints with local consumers and working to strengthen their brand influence.

The pop-up, titled "K-FES One-Day Trip to Korea in Marui Hakata," was held on the 3rd floor of the Fukuoka Marui Hakata department store in Japan for seven days from February 13 to February 19. The company explained that this was the first offline pop-up jointly carried out by the two brands since Nacific and Kundal were integrated under The Skin Factory system in 2025, and that it served as a positive starting point for their future expansion strategy in the Japanese market.

This pop-up, co-planned with Marui Department Store, is a strategic project designed to fully accelerate Nacific's expansion in the Japanese market while further boosting the brand power of Kundal, which has already built strong recognition in Japan.

This project, co-planned with Marui Department Store, is a strategic initiative aimed at accelerating Nacific's expansion within Japan and, at the same time, further strengthening the brand power of Kundal, which already enjoys high recognition locally. By focusing on K-beauty premium categories favored by Japanese Gen Z female consumers, the brands set new trends and offered extensive product trial opportunities, thereby securing local consumer data and reaffirming their presence as flagship brands.

Nacific has stepped up the pace of its market penetration by following its appearance at the Tokyo Hwahae Awards showcase with this Fukuoka pop-up, maintaining a continuous local presence. It showcased its core skincare lines, including the "Rice Pepta Cleansing Balm" and "Sprout Cica PDRN," which won first place on the Hwahae beauty platform, captivating discerning local consumers. The brand also drew enthusiastic participation through differentiated promotions, such as giving character stickers to all purchasers and offering an additional brand character keyring to customers who bought two or more items.

Kundal made a bold move with an experiential pop-up zone that fully highlighted its unique strength: premium fragrance experiences. The space was designed so visitors could directly smell various popular scents and try the products, which received a strong response from local consumers and helped further solidify its fandom in Japan.

The Skin Factory plans to build on the momentum of this pop-up to further strengthen brand awareness in the Japanese market and accelerate the expansion of its local consumer base. By organically linking online and offline experiential marketing, the company aims to cement its position as a leading representative of K-beauty.

A representative from The Skin Factory said, "This pop-up was the first stage where we truly imprinted the synergy of the two brands on local consumers after the integration," adding, "It was a meaningful time that went beyond simple sales results to achieve genuine engagement with local consumers."

The representative continued, "Based on the successful experience of this pop-up, we plan to roll out our Japanese market expansion strategy even more aggressively and dramatically increase our market share."