Home&Shopping Participates in Malaysian B2C Exhibition "MyBeauty Expo"

Held from the 12th to the 15th

Home&Shopping announced on the 19th that it participated in the 2026 MyBeauty Expo, the largest B2C exhibition in Malaysia.

A view of Home & Shopping in Mapo-gu, Seoul. Home & Shopping

The MyBeauty Expo was held from the 12th to the 15th at the Mid Valley Exhibition Centre in Kuala Lumpur, Malaysia. Home&Shopping set up a Home&Shopping Premium Hall together with eight outstanding K-beauty partner companies.

For the small and medium-sized enterprises participating in this exhibition, Home&Shopping prepared practical local market test support measures for entering the Malaysian market, including booth rental and installation, opportunities to appear on local live commerce broadcasts, promotional and event support, and feedback on local B2C customer marketing responses.

In particular, this event is expected to go beyond a simple exhibition through close cooperation with local partner companies, serving as a stepping stone to directly test the reactions of local consumers and to lead to actual export contracts.

Last year as well, focusing on major markets such as the United States, China, and Southeast Asia, Home&Shopping provided comprehensive support to a total of 74 outstanding small and medium-sized enterprises, including placement on local online platforms, linkage with offline distribution networks, and marketing and logistics support. It also helped SMEs open up overseas sales channels by operating Home&Shopping joint pavilions at major domestic and overseas exhibitions such as the LA World Korean Business Convention, InterCHARM Korea, and the Jakarta Premium Consumer Goods Fair.

A Home&Shopping representative said, "We are building a systematic support process from exhibition participation to buyer matching in order to provide practical assistance to small and medium-sized enterprises that are struggling to expand overseas," adding, "Going forward, we will further expand our global market access support so that excellent SME products, led by K-beauty and K-food, can shine in markets around the world."