Sweet Cravings Spike at 3 p.m. During the Lunar New Year Holiday

Yogiyo Reveals 2026 Lunar New Year Delivery Consumption Trends

A survey found that dessert delivery orders increase in the afternoon during the Lunar New Year holiday. This is interpreted as reflecting a consumption pattern in which families increasingly consume desserts after meals.

According to an analysis of Lunar New Year holiday delivery trends by the delivery application Yogiyo on February 18, based on holiday data from the past three years, dessert orders between 3 p.m. and 4 p.m. during the holiday period increased by an average of 28%, creating a "dessert peak."

In particular, this year, when Valentine's Day fell just two days apart from the Lunar New Year holiday, consumption focused more on gift-type dessert menus such as chocolate, cakes, and cookies than on beverages such as coffee and tea. During the 2024 Lunar New Year holiday, which took place two days before Valentine's Day, dessert orders excluding beverages increased by 24% compared to normal times.

Along with the Valentine's Day surge, the Dujjonku craze has also increased dessert delivery orders. 'Dubai' and 'Dubai Chewy Cookie' recently ranked 1st and 4th in overall searches on Yogiyo. Getty Images

Along with the Valentine's Day surge, the "Dujjonku" craze has also contributed to the increase in dessert delivery orders. "Dubai" and "Dubai Chewy Cookie" recently ranked 1st and 4th, respectively, in overall searches on Yogiyo.

This consumption trend is also evident in dining-out data. According to a delivery app search-term analysis over the past three years by FOSPACE LAB, an artificial intelligence (AI)-based dining data analytics company, the share of dessert and snack searches on the first day of last year's Lunar New Year holiday rose 3 percentage points from normal times to 20.8%. Notably, during the nighttime hours from 8 p.m. to 11 p.m., the share of searches for dessert items even surpassed that of chicken, showing a reversal phenomenon.

A survey found that dessert delivery orders increase in the afternoon during the Lunar New Year holiday. This is interpreted as reflecting a consumption pattern in which families increasingly consume desserts after meals. Pixabay

Meanwhile, over the past three years, the average order amount during holiday periods on Yogiyo was in the 28,000 won range, up 6.3% from the previous three weeks, indicating an increase in consumption of family-sized sets or shareable menus.

In addition, over the past three years, searches for Korean food menus have surged on Lunar New Year's Day itself, and not only traditional holiday dishes such as Tteokguk and Jeon but also regionally distinctive menus have enjoyed a boom in orders. In Busan, it was "Milmyeon"; in Daegu and North Gyeongsang Province, "Jjimdak"; in South Gyeongsang Province, "Gukbap"; and in Gangwon Province, "Bokmandu." This appears to be due to family gatherings and tourism demand.