Lotte Hi-Mart Launches Lunar New Year and New Semester "Gwang Sale"... "Prices Comparable to the Lowest Online"

Event to Run at Around 300 Stores Nationwide Until Late February

Lotte Hi-Mart announced on the 8th that it will continue its "Gwang Sale" targeting the Lunar New Year and new school semester season at around 300 stores nationwide until the end of this month.

Kitchen and home appliances for the Lunar New Year holiday are being offered at prices comparable to the lowest available online. Promotional products include the Bodyfriend massage chair "Falcon SV" for 3.1 million won, "Karna Robo" for 2.3 million won, the Cozyma massage chair "Double Motion" for 2.88 million won, the Ecovacs robot vacuum cleaner "X8 Pro Omni" for 890,000 won, and the Shark cordless vacuum cleaner "Evo Power System" for 399,000 won.

Lotte Hi-Mart Light Sale. Provided by Lotte Hi-Mart.

Other promotional products expected to see high demand during the Lunar New Year holidays are also being offered at prices comparable to the lowest available online, including the Cuckoo "Twin Pressure 6-Person" for 439,000 won, the Haemaru "Large Party Pan" for 69,000 won, the Anbang "Smokeless Grill" for 179,000 won, and the Shinil "4.5L Large-Capacity Blender" for 109,000 won.

Ahead of the new school semester, Lotte Hi-Mart has also prepared various benefits for popular IT appliances, such as product discounts, cashback, and free gifts. Representative promotional products include Samsung Electronics "Book 5 Pro 360" and "Book 5 Pro," as well as LG Electronics "Gram Pro 360," "Gram Pro," and "Gram AI." Customers who purchase these with a Samsung affiliated card or a Shinhan affiliated card will receive up to 100,000 won in cashback.

Apple promotional products are offered at special prices in stores when high school and university students verify their student status. In addition to price discounts, university and high school customers will receive a six-month free subscription to the iPad note-taking app "GoodNotes."

Lotte Hi-Mart has also prepared "Wedding Promotion" benefits for soon-to-be-married couples. If customers can verify their upcoming marriage with a wedding hall contract or similar documentation, they will receive benefits such as discounts by purchase amount on major large appliances like TVs, vacuum cleaners, electric rice cookers, and laptops, as well as on home and kitchen appliances and IT appliances included in the promotion.

In addition, Lotte Hi-Mart is running a "First-Ever Appliance Purchase Reward" event for Millennial and Gen Z customers purchasing appliances from Lotte Hi-Mart for the first time. To commemorate 2026, a total of 20,260,000 won in rewards will be provided: 1st prize (1 person) 1 million won, 2nd prize (10 people) 500,000 won, 3rd prize (20 people) 300,000 won, 4th prize (30 people) 100,000 won, and 5th prize (526 people) 10,000 L.POINT each.

Kim Seunggeun, Head of Integrated Marketing at Lotte Hi-Mart, said, "We have prepared price benefits at levels comparable to the lowest available online, focusing on kitchen and home appliances and IT appliances that see strong customer demand in February," adding, "We hope customers will be able to purchase the appliances they need with the best possible benefits and enjoy a pleasant Lunar New Year holiday."