Samsung Electronics Unveils 'Olympic Campaign' Outdoor Advertisements in Milan

Advertising Across Milan's Landmarks
Athletes Sharing Their Olympic Journey
Igniting Excitement for the Winter Olympics

As an official partner of the International Olympic Committee (IOC), Samsung Electronics is heightening the atmosphere of the 2026 Milan Winter Olympics through outdoor advertisements in Milan, Italy.

Samsung Electronics' outdoor advertisements for the 2026 Milan Cortina Olympic and Paralympic Games are being displayed at a total of ten locations across Milan, including landmarks such as Milan Duomo, San Babila, Cardona, and Porta Venezia, from the 1st to the 28th.

Some of these outdoor advertisements will continue until the end of March, when the Paralympics conclude. This campaign features athletes from 'Team Samsung Galaxy,' who deliver Samsung Electronics' Olympic message: 'Open always wins.'

Samsung Electronics' Olympic outdoor advertisement currently displayed at Milan Duomo. Samsung Electronics.

The Olympic campaign's outdoor advertisements feature Flora Tabanelli and Miro Tabanelli, Italian national freestyle ski athletes and siblings, snowboarder Ian Mateoli, and para snowboarder Jacopo Luchini.

The participating athletes captured 'Victory Selfies' using the Galaxy Z Flip7, photographing special moments with their families, friends, coaches, and other loved ones who accompany them on their Olympic journeys.

Outdoor Olympic advertisement by Samsung Electronics at Babilla, purchased by Samsung Electronics.

For nearly 30 years, Samsung Electronics has contributed as an official Olympic partner, helping fans around the world enjoy and connect with the Olympic Games more closely through mobile technology.