[Click e-Stock] "Moa Life Plus to Enter Full-Fledged Earnings Growth Phase This Year"

On January 29, independent research firm Aris analyzed that Moa Life Plus is entering a full-fledged phase of earnings growth this year, marked by both external growth and recovery in profitability through business structure improvement.

Jaemo Lee, a researcher at Aris, stated, "After the change of the largest shareholder in 2024, Moa Life Plus experienced a decline in sales and a reduction in operating profit due to internal business restructuring and workforce downsizing. However, since the company completed its business portfolio reorganization last year, it is now stabilizing its performance-based business centered on health functional foods, cosmetics, and beauty devices using its unique natural ingredient, PGA, while also pursuing new business opportunities utilizing AI data centers, thereby initiating a mid- to long-term growth story."

In the cosmetics sector, the company launched the 'Doctors PGA' brand, which features its patented substance 'poly-gamma-glutamic acid (PGA)'-proven to have higher moisture retention and longer-lasting hydration than hyaluronic acid-as the core ingredient. Additionally, it introduced the premium brand 'CUNA.' For B2B distribution, online sales are operated through Hydration Korea using an influencer group-buying model, while for offline distribution, Moa Life Plus signed a brand promotion and product supply contract worth a total of 18 billion KRW with Yewon Group.

In the global market, the company is expanding its presence mainly in Japan and Southeast Asia. In Japan, Moa Life Plus is strengthening brand exposure by collaborating with the fashion and beauty platform DHOLIC, which has 2.6 million members and eight offline stores, through major online channels such as its own mall CREEMARE, Rakuten, and Qoo10. In Southeast Asia, the company is working with Le P;LAB, the official sponsor of the Korea Badminton Association, to enter the market. Under this structure, Moa Life Plus is responsible for product planning, development, quality control, and supply, while Le P;LAB handles marketing using its brand power.

Another cash cow for Moa Life Plus is its PGA-K-based health functional foods, which are designed to enhance immune function by boosting NK cell activity. The product lineup includes adult products such as 'Immune 88 Gold,' 'Immune & PGA-K,' and 'Immune 88 Platinum,' as well as dedicated lines for children and sports.

PGA-K, Moa Life Plus's proprietary ingredient, is currently undergoing animal and human trials to be recognized as an individually approved functional ingredient not only for immune function improvement but also for gut health, mucosal protection, antioxidant effects, and inflammation improvement.

In particular, as the PGA-K ingredient has received New Dietary Ingredient (NDI) approval from the U.S. Food and Drug Administration (FDA), it is now considered capable of expanding its global business. The company plans to export both raw materials and finished products in cooperation with partners that have nationwide distribution networks in the United States.

Moa Life Plus has also entered the rapidly growing beauty device market. In the second half of last year, the company launched 'SKINNOVA 7,' a device that integrates seven core technologies-ultrasound, electroporation, galvanic, EMS, RF, three types of LED, and 3D vibration-into a single product, offering four customized modes: boost, lift, volume, and course. This enhanced user convenience and management efficiency, and the company has completed initial deliveries to domestic distributors. Currently, it is in the process of signing distribution contracts in China, Japan, and the United States.

As a new business, the company is moving beyond traditional content production to focus on building an AI infrastructure and platform business centered on a video AI platform based on live-action video data. In collaboration with Stone B Studio, led by director Kim Hanmin, who directed the film 'The Admiral: Roaring Currents,' the goal is to develop an AI production and service platform based on live-action filming data, differentiating itself from existing text-based generative AI.

Moa Life Plus will be responsible for AI servers, GPU infrastructure, and micro data center operations, while Stone B Studio will provide data from director Kim Hanmin's extensive experience in live-action filming, post-production, and the entire video production pipeline. Together, the two companies aim to build a full-stack video AI platform encompassing everything from AI training data construction to production automation, service provision, and computational billing, thereby securing a multi-layered revenue model. The mid- to long-term plan is to go beyond one-off collaborations and establish an AI platform business applicable to various industries such as video, advertising, commerce, and media, with further expansion into high value-added sectors such as digital twins and physical AI training data.

Researcher Lee analyzed, "After the change of the largest shareholder in 2024, the company has moved beyond a transitional period marked by declining sales and continued operating losses, and is now entering a phase of expanding sales volume in cosmetics, health functional foods, and beauty devices centered on PGA ingredients. With operating expenses under control, the leverage effect of increased sales is expected to lead to a full-fledged earnings phase this year, with projected sales of 49 billion KRW and a turnaround to operating profit. In the mid- to long-term, total sales are expected to reach 89 billion KRW by 2030, with 54 billion KRW from cosmetics and 29 billion KRW from health functional foods."