CJ Olive Young Accelerates IP Collaborations... First Partner of the Year Is "Manggeureojin Gom"

Character Collaborations Drive Sales and Visitor Growth
"Manggeureojin Gom" Collaboration to Launch 119 Products with 21 Brands

CJ Olive Young announced on the 27th that it has selected 'Manggeureojin Gom' as its first character collaboration partner this year. Photo by CJ Olive Young

CJ Olive Young announced on January 27 that it will launch its first collaboration of the year with the domestic character "Manggeureojin Gom" throughout February. Olive Young plans to expand collaborations utilizing popular characters and other intellectual property (IP) this year.

Last year, Olive Young confirmed the potential of character collaborations through partnerships with Sanrio Characters and Pop Mart Korea. Sales of brands participating in the Sanrio collaboration, which ran for a month in July, increased by 60% compared to the same period the previous year, and the pop-up store attracted a record 33,000 visitors in three weeks. During the operation of the Olive Young N Seongsu Pop Mart pop-up store in December 2025, the proportion of sales to foreign customers reached 70%, clearly demonstrating the impact on attracting and selling to global customers.

This year, Olive Young plans to further expand collaborations with major domestic and global IPs. By leveraging the content competitiveness of IP, the company aims to enhance customer brand experiences while establishing a direct IP collaboration structure to lower barriers for participating brands and maximize marketing effectiveness.

The first collaboration character of the year, "Manggeureojin Gom," is the work of domestic creator Yoorang, and has consistently garnered affection for its story content that candidly reflects everyday emotions. Currently, it boasts a strong fandom, with 700,000 followers on its official social media accounts.

Through this collaboration, Olive Young will introduce 119 products planned with a total of 21 brands. Character designs will be applied to the packaging of a variety of beauty products, including skincare and color cosmetics, and gifts such as pouches and coin purses are also included. In addition, lifestyle items with collectible value, such as plush keyrings and tumblers, will be released. These products will be available at Olive Young’s offline stores nationwide as well as on domestic and global online malls.

Limited-edition goods will also be offered for customers who make purchases. During the event period, customers who spend over 70,000 won at Olive Young stores or the online mall will receive Manggeureojin Gom merchandise. On February 1 and February 13, character face-shaped cushion blanket sets and storage pouches will be given away on a first-come, first-served basis.

At "Trendpot by Olive Young Hongdae," a location frequented by global customers, a pop-up space themed "In Manggeureojin Gom’s Special Dream" will be presented from February 1 to 22. Customers who participate in all experience content will receive character goods such as lucky charms, and on-site purchasers will receive additional exclusive goods such as pouches and glass cup sets, depending on their purchase amount.

Webtoon content featuring the collaboration universe will also be released. The webtoon will be available on Yoorang’s and Olive Young’s official Instagram accounts. Additionally, an interactive event will be held on the online mall’s special exhibition page, where customers can use character stickers to create their own customized products.

An Olive Young representative stated, “This campaign was designed to allow customers to experience Olive Young in a more multidimensional way through a variety of online and offline engagement elements. We will continue to provide new experiences for customers through collaborations with diverse IPs and further develop our collaborative model for mutual growth with participating brands.”