Jeju Air Marks 21st Anniversary... CEO Kim Ibae: "Laying the Foundation for a New Leap Forward with Sound Management"

Jeju Air announced on January 26 that, marking its 21st anniversary, it will solidify the foundation for a new leap forward this year by focusing on sound management.

Jeju Air aircraft. Jeju Air

Jeju Air plans to center its management strategy on sound management this year to respond to an increasingly uncertain business environment, including greater volatility in oil prices and exchange rates, restructuring of the aviation market, and intensifying competition. The company aims to enhance the stability and efficiency of its operations.

To this end, Jeju Air will introduce seven new aircraft this year while reducing its existing fleet, thereby avoiding significant expansion of its business scale. The company will also manage liquidity and financial ratios by selling owned assets.

The company will strengthen organizational capabilities to establish a more efficient operational system and accelerate digital transformation across its business by utilizing artificial intelligence (AI). Jeju Air will continue efforts to identify new AI initiatives by advancing its existing systems.

Jeju Air will also expand investments to strengthen its safety management system and improve key operational infrastructure to restore trust. Through its fleet modernization project, the company aims to secure differentiated safety infrastructure and cost competitiveness, while further enhancing safety capabilities by introducing the Evidence-Based Training (EBT) system and reinforcing predictive maintenance.

Jeju Air has also newly established its vision and redefined its core values. The new vision is to become "the No.1 airline loved by customers and proud employees," and the core values have been redefined as safety, efficiency, expertise, open-mindedness, and cooperation.

Meanwhile, at the 21st anniversary ceremony, which began with a moment of silence for the victims of flight 7C2216, Jeju Air held a "Consumer-Centric Management Declaration" ceremony, pledging to prioritize flight safety and customer convenience and to conduct all business activities with a consumer-focused approach.

As an airline certified for Consumer-Centric Management (CCM), Jeju Air plans to systematically analyze customer inconveniences and demands to improve its systems and services, and to enhance customer satisfaction by providing safe and reliable travel experiences.

In his commemorative address, CEO Kim Ibae stated, "Over the past year, we supported each other to overcome extreme crises, and by drastically reducing business volume, we did our utmost to restore trust and uphold the essential values of Jeju Air. In 2026, we will further strengthen the foundation for a new leap forward based on sound management."