Yuhan-Kimberly Launches Triangular Package 'Kleenex Moisturizing Essence Winter Edition'

Fabric Infused with Hyaluronic Acid Lotion

Yuhan-Kimberly announced on January 23 that it has launched the 'Kleenex Moisturizing Essence Winter Edition,' the first in the industry to feature a triangular package design.

Yuhan-Kimberly 'Kleenex Moisturizing Essence Winter Edition'. Yuhan-Kimberly

The Kleenex Moisturizing Essence Lotion is a differentiated product in terms of the key attributes of facial tissues-softness and thickness. It uses a fabric infused with hyaluronic acid lotion, delivering a moist and gentle feel. The product has passed human testing for reduced skin irritation. It is especially preferred during winter, when the nose is prone to chapping or the skin around the mouth and eyes becomes sensitive.

The new product introduces a triangular package for the first time in the industry, in addition to the existing square and round packaging. It was designed to serve as an interior object that adds ambiance to everyday spaces. The signature soft texture of Kleenex facial tissues and the cozy winter-themed design enhance the visual enjoyment as well.

Kleenex has previously released a variety of products in different forms and designs, such as the 'Objet Edition' and 'Color Mood-Up Tissue.' The flagship Objet Edition features lavender-colored tissues and a premium package design, allowing for diverse presentations depending on the lighting and space.

A Kleenex representative explained, "Recently, household goods have been recognized as interior objects that influence the atmosphere of a space. In consideration of consumers' tastes and sensibilities, we are also introducing special products that add new emotions to everyday life."